Marketing & Communications (MARCOM) Manager

Reporting to the General Manager, the incumbent is responsible for producing a public relations (PR) plan which promotes and maintains good public relations to uphold the image of the hotel. Duties involve planning, directing, controlling, coordinating and participating in all Public Relations & Marketing activities. RESPONSIBILITIES • Works with General Manager in preparation and management of the department’s annual budget, in line with hotel strategic plan, goals program and reports monthly on financial returns of activities. • Develop and manage a communications strategy with relevant content to engage the appropriate target audiences to grow brand awareness and generate revenue for the hotel. • Develop and manage social media content and campaigns to increase fan base and engagement. • Develops a public relations programme for the hotel based on its marketing goals. Target specific markets and developing the public relations strategies to reach these markets. • Develop and maintain close working relationships with guests, key media partners (online and offline), travel trade and handling all aspects of public relations. • Develop hotel gifts and giveaways. • Builds profile within local marketplace through attendance at various events. • Monitors awareness of competitor activities and use information when developing strategies. • Plans and coordinates sponsorship activities. • Prepares guest letters, messages and notices for the management. • Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests. • Responsible for hotel photography and any artwork (collaterals etc), including maintaining a picture library for the Hotel to ensure consistency on Corporate graphic and Branding standards. • Communicates DHI Marketing and Brand campaigns in a timely manner to support hotel performance and drive revenues. • Coordinates with departments concerned on clients and media complaints, requests, and inquiries. • Organise community projects for the Hotel and work with Human Resource department for internal community initiatives for associates. • Any other ad-hoc tasks as assigned from time to time. REQUIREMENTS • Diploma/Degree in Marketing, Hospitality / Hotel Management with at least 3 years of experience in a similar capacity. • Knowledge and application on graphics and relevant software. • Analytical, meticulous with an eye for details. • Excellent interpersonal and communication (written & spoken) skills. • IT savvy and social media savvy. Able to drive social media and online communities. • A strong team player who is able to lead high impact cross functional teams • Ability to multi-task and work well under pressure. WHAT WE OFFER • Annual Wage Supplement (AWS) • Performance Bonus* • Birthday leave • Flexi-Benefits (Dental, Optical etc) • Training & Career opportunities In support of building a local core, we will only be considering Singaporeans for this position. We regret that only shortlisted candidates will be notified.