Marketing Executive

The Marketing Executive supports the Marketing Communications Manager in executing digital marketing campaigns and coordinating consumer events in compliance with HCSA, PDPA, and regulatory requirements. This role manages social media, digital ads, and marketing materials, supports fairs and exhibitions, and assists with lead management and reporting. The incumbent works closely with internal teams and external partners to drive brand awareness and business growth while maintaining high compliance and documentation standards. Key Responsibilities Digital Strategy & Campaign Management · Plan, implement, and manage integrated digital marketing campaigns across paid, owned, and earned media channels. · Collaborate with internal stakeholders to define target audiences, campaign objectives, and key performance indicators (KPIs). · Develop and execute SEO strategies to improve organic search rankings. · Conduct keyword research, on-page optimisation, and technical SEO audits. · Manage SEM campaigns(Google Ads, Display, YouTube Ads) to achieve ROI targets. · Track, measure and analyse the performance of social media and digital marketing campaigns using analytics tools. · Prepare monthly reports with insights and actionable recommendations to optimise campaigns. · Stay updated on the latest online marketing and social media trends to ensure strategies remain current and effective. Content Development & Copywriting · Create engaging, accurate, and brand-aligned content for various platforms including websites, blogs, newsletters, social media, and marketing materials. · Collaborate with subject matter experts (specialists or clinical teams) to produce educational and informative content tailored to both professional and consumer audiences. · Write SEO-optimised copy that improves search rankings, drives traffic, and builds credibility. · Maintain a consistent brand voice and ensure all communications meet corporate and regulatory standards. Website Management & Optimisation · Oversee daily website operations, ensuring all content is accurate and updated. · Work closely with web developers or vendors to implement design enhancements, landing pages, and new site functionalities. · Manage SEO strategies(technical, on-page, and off-page) to increase organic reach and performance. · Track, analyse, and report on website performance using Google Analytics or similar tools to assess user experience and identify opportunities for improvement. Cross-Functional Collaboration · Support events, promotions, and customer outreach activities from an administrative or service support perspective when required Other Duties · Support additional tasks or projects assigned by the Marketing Manager Job Requirement · Degree in DigitalMarketing, Marketing, Communications or related discipline · Minimum 2-3 years ofworking experience in digital marketing. · Experience inhealthcare industry is an advantage. · Strong knowledge ofGoogle Ads, Google Analytics, and other SEO/SEM tools. · Good understanding ofwebsite analytics, keyword research, and link-building strategies. · Good command ofEnglish and Mandarin (written and spoken) · Experience in supporting and coordinating marketing events, roadshows, and exhibitions