Senior Sales Director, Asia

Overview: This is a strategic regional leadership opportunity to drive business growth and market expansion across Asia. The Senior Sales Director will play a key role in strengthening customer relationships, developing new business opportunities, and expanding our presence across key Asian markets. Job Description: • Develop and execute the Asia growth strategy, aligned with Advanced Industrial Sensing (AIS) and Excelitas’ business objectives. • Identify, prioritize, and pursue new market opportunities, strategic accounts, and emerging applications. • Lead, coach, and manage regional Asia Business Development Managers. • Build executive-level relationships with key customers, channel partners, government organizations, and industry stakeholders. • Drive pipeline creation, business development activities, and revenue growth across the region. • Assess market trends, competitive dynamics, customer needs, and investment opportunities to support long-term growth. • Improve market coverage, customer engagement, and channel effectiveness across Asia. • Partner with Product Management, Engineering, and Operations teams to align market opportunities with product roadmaps and growth initiatives. • Develop and monitor regional sales targets, forecasts, and performance metrics. • Identify resource, investment, and capability requirements needed to accelerate growth and expand market share. • Demonstrate proficiency in Salesforce or similar CRM systems, with the ability to drive disciplined pipeline management, forecasting, and opportunity tracking across the Asia sales organization. • Travel as required to meet business targets and objectives. Job Requirements: • University degree in Business Administration, Engineering, or a related discipline. • 10+ years of relevant sales experience, including at least 5 years in a direct sales leadership role, with a demonstrable track record of achieving revenue and business growth across Asia. • Proven experience leading sales activities across multiple Asian markets, ideally including China, Hong Kong, Taiwan, Japan, and India. • Demonstrated track record of growing revenue, market share, and strategic customer accounts. • Experience developing and executing regional sales strategies, go-to-market plans, and annual sales targets aligned with overall business objectives. • Experience working closely with Marketing, Product Management, Engineering, Operations, and Supply Chain teams to address customer requirements and support business growth. • Proven ability to build, lead, and develop high-performing regional sales teams, including setting targets, coaching, and performance management.