Digital Marketing & Social Media Executive

Key Responsibilities Content Creation & Social Media Management • Plan, create, and publish engaging content (videos, photos, reels) for social platforms, especially TikTok and Instagram • Film and edit short-form videos using mobile tools like CapCut or similar apps • Take and edit high-quality food and lifestyle photos for social media, website, and promotions • Maintain a consistent brand voice and aesthetic across all content Community Engagement • Monitor and engage with followers, respond to DMs and comments, and manage online interactions • Identify and collaborate with local food influencers and creators to expand reach Campaign Management • Plan and execute digital campaigns to promote new menu launches, seasonal promos, and brand initiatives • Track performance and adjust strategies based on analytics and audience feedback Analytics & Reporting • Use tools like Google Analytics, Meta Business Suite, and other social media insights to track performance • Prepare monthly reports and translate findings into actionable improvements E-commerce Platform Support • Manage listings, updates, and online promotions on delivery platforms like GrabFood, Foodpanda, and Deliveroo • Ensure menu accuracy, pricing, and promotional updates are up to date General Marketing Support • Assist with photoshoots, marketing events, and branding activities • Support ad hoc marketing tasks as needed Requirements Education • Diploma or Degree in Marketing, Communications, Media, or a related field (e.g. from a Singapore Polytechnic or local university) Experience • 1–3 years of relevant experience in digital marketing, content creation, or social media management (F&B experience is a plus) Skills Required: • Strong photo and video editing skills using tools like CapCut, Canva, Adobe Lightroom, or Photoshop • Experience with TikTok, Instagram, and other social media platforms • Familiar with Google Analytics, Meta Insights, and basic performance reporting • Creative thinker with good visual sense and attention to detail • Ability to multitask and work independently in a fast-paced environment