Product Marketing Manager (contract role)

Our client is a leading global technology company looking for an experienced Product Marketing Manager to drive product marketing strategy, go-to-market initiatives, campaigns, and user engagement across regional and global markets. This is a contract role, ending on 5 Feb 2027. Responsibilities • Own product marketing strategy, positioning, value propositions, and messaging for products/features. • Develop and execute go-to-market (GTM) strategies and integrated marketing plans across relevant channels. • Lead medium- to large-scale marketing campaigns, including planning, execution, performance analysis, and optimisation. • Coordinate complex cross-functional roadmaps, aligning stakeholders across regions, functions, and time zones. • Conduct market, competitor, consumer, and industry analysis to identify opportunities and inform product and marketing decisions. • Develop user insights and research to influence product development, user experience, engagement, and marketing strategy. • Develop marketing briefs, content, narratives, and campaign assets while ensuring consistency with product strategy and brand guidelines. • Define and track quantitative and qualitative metrics, evaluate campaign performance, and make data-driven recommendations. • Manage lifecycle marketing initiatives, including user engagement, retention, and churn-prevention activities. Requirements • At least 6 years of experience in product marketing, lifecycle marketing, or integrated marketing, preferably within a technology/product environment. • Hands-on understanding of CRM, retention, lifecycle marketing, and churn-prevention strategies. • Experience working across regional/global teams and multiple time zones. • Proven experience in product positioning, brand management, messaging, and go-to-market strategy. • Strong campaign management experience, including medium- to large-scale campaigns and performance optimisation. • Strong data analysis and synthesis skills, with the ability to turn market/user insights into actionable strategies. • Strong understanding of consumer behaviour, market trends, and industry dynamics.