Brands Communication Specialist

Responsibilities • Plan and execute integrated marketing campaigns across digital (social media, email) and physical (in-store) touchpoints to drive sales and brand awareness. • Draft and edit high-quality content, including press releases, blog posts, and social media scripts. You may also be expected to film and edit short-form videos (e.g., Reels or TikToks) for retail promotions. • Act as a custodian for the brand’s visual identity and tone of voice, ensuring all marketing materials and store communications align with global or local guidelines. • Coordinate media launches, handle press inquiries, and monitor brand sentiment in the local market. This includes managing relationships with journalists and influencers. • Organize and manage logistics for showroom experiences, pop-up events, and in-store workshops to engage customers directly. • Monitor campaign KPIs and social media metrics to provide actionable insights for future marketing strategies. Key Skills • Strategic & Creative: Ability to translate brand frameworks into practical communication tools that resonate with the local Singaporean audience. • Technical Proficiency: Proficiency in the Adobe Creative Suite (Photoshop, Illustrator) and content management systems (CMS) is often essential for creating retail collaterals. • Stakeholder Management: Strong interpersonal skills to collaborate with internal teams (Sales, E-commerce) and external vendors or agencies. • Adaptability: The retail environment is fast-paced; you must be able to manage multiple projects and meet tight deadlines, sometimes working weekends for major launches or events. 2-3 years of relevant experience preferred. Remuneration will commensurate with experience. Range from SGD3000 to SGD 5000.