Marketing Manager

Job Scope: Marketing Manager Content Creation & Branding • Produce, direct, and shoot high-quality photos and videos for digital and offline channels. • Conceptualize and create trendy, fun, and engaging social media content that resonates with target audiences (Gen Z, Millennials, and corporate clients). • Maintain consistent brand voice, storytelling, and aesthetics across all platforms. Social Media & Campaigns • Plan and execute marketing campaigns across social media (Instagram, TikTok, Facebook, YouTube, etc.). • Monitor engagement, track performance, and adjust strategies to maximize reach and ROI. • Stay updated on digital trends, viral formats, and emerging platforms to keep the brand relevant and ahead of competitors. Partnerships & Collaborations • Identify and work with strategic partners (influencers, brands, F&B collaborators, lifestyle platforms, etc.) for co-branding and cross-promotion opportunities. • Lead collaborations for new product launches, from ideation and planning to execution and post-campaign evaluation. • Negotiate and manage partnerships to ensure mutually beneficial outcomes. Product Launch & Marketing Strategy • Coordinate end-to-end launch marketing for new products, ensuring alignment between creative, sales, and operations teams. • Develop go-to-market strategies that build excitement, drive awareness, and boost conversions. • Craft engaging product narratives and promotional assets for both online and offline campaigns. Performance & Growth • Analyze campaign metrics, sales performance, and customer insights to optimize marketing strategies. • Manage budgets effectively to deliver high ROI. • Contribute ideas to grow brand awareness, engagement, and customer loyalty.