MARKETING ASSISTANT

Job Description • Assist in planning, setting up and managing SEM campaigns, primarily Google Ads (Search, Display, Performance Max and other campaign types as required). • Assist with keyword research, ad copy preparation, audience targeting and campaign account structure. • Monitor campaign performance and assist with routine adjustments to improve leads, conversions and overall campaign performance. • Support communication with clients through email, phone calls and video meetings to understand their business objectives, marketing requirements and concerns. • Assist in translating client requirements into practical digital marketing activities and campaign recommendations. • Prepare campaign performance reports and assist in presenting key results, observations and next steps to clients. • Respond to routine client enquiries and follow up on campaign-related matters under the guidance of senior team members. • Coordinate with internal teams, including design, web, content and account management, to support campaign execution and meet project timelines. • Assist with SEO activities such as keyword research, on-page optimisation, content recommendations and performance tracking. • Conduct basic market and competitor research to support digital marketing campaigns and client proposals. • Assist with preparing marketing materials, presentations and campaign-related documents when required. • Keep up to date with Google Ads platform updates, digital advertising trends and relevant industry developments. • Provide general support to the marketing team in carrying out digital marketing campaigns, administrative tasks and other marketing activities as assigned. Requirements • Diploma or Degree in Marketing, Business, Communications or a related field, or equivalent relevant experience. • At least 1 year of relevant experience in digital marketing, SEM, Google Ads or a related field is preferred. • Basic working knowledge of Google Ads and digital advertising platforms. • Familiarity with Google Analytics, and conversion tracking is an advantage. • Basic understanding of keyword research, campaign optimisation and digital marketing performance metrics. • Able to analyse basic campaign data and assist in identifying areas for improvement. • Good written and verbal communication skills. • Able to communicate professionally with clients and internal team members. • Organised, detail-oriented and able to manage multiple tasks and deadlines. • Willing to learn and able to follow instructions while gradually taking on greater responsibilities. • Able to work effectively in a team and coordinate with different departments. • Proactive in following up on assigned tasks and resolving routine issues. • Able to work in a fast-paced environment and manage competing priorities. • Willing to support occasional urgent campaign updates or client requests outside normal working hours when required.