Marketing Executive

An exciting opportunity has arrived at The Garcha Group, Singapore’s boutique hotel group currently with the following hotels: - Maxwell Reserve, Autograph Collection Hotel (Marriott); - The Vagabond Club, a Tribute Portfolio Hotel (Marriott); - The Serangoon Club, a Tribute Portfolio Hotel (Marriott). Restaurants & Bars: · Shikar, Isabel Brasserie, Polo Bar Steakhouse & Cultivate (Maxwell Reserve) · Whiskey Library & Jazz Club (The Vagabond Club) · GupShup (The Serangoon House) Garcha Group Benefits: - As an associate of a Marriott hotel, you, your parents or parents-in-laws, children, spouse/domestic partner and siblings are eligible for discounts on F&B and room rates in 7,000+ hotels world-wide. - As an associate of a Marriott hotel, you have access to the “Global Learning + Development” tool which creates for you personalized learning experiences designed to help you thrive in their Marriott career journey. (see attached for full Marriott benefits) - 2 nights yearly staycation in any of the Garcha Group hotels in Singapore. - 20% off Food/Alcohol Bill at all Garcha Group restaurants and bars Responsibilities include but are not limited to: - Be a brand guardian for The Garcha Group, setting the tone as well as the look & feel ofall communication. - Create and execute social media calendar for daily content on social channels such as Facebook and Instagram. - Create and execute EDM schedule. - Review and respond to all reviews on social media, Marriott and OTA channels within 24 hours. - Initiate and maintain a yearly schedule of events for marketing campaigns. - Plan, coordinate and execute marketing campaigns both room-side as well as F&B at property level, enabling more customized and need based marketing. - Create and organise photography, videography and associated editing for all marketing needs. - Maintain and update Marriott and "vanity" hotel and F&B websites' content to ensure all communication is up-to-date and on brand - Create and ensure version control of all graphic collateral assets in all departments of all hotels and F&B. - Coordinate PR events with and independently from PR company, and continue relationships/partnerships. - Assess, recommend, and develop and maintain relationships with influencers, through a planned schedule of invitations to hotel inspections and hosted events. - Respond to all emails within 24 hours regarding any marketing and influencer opportunities. - Be up to date with online, above the line, below the line market trends and new developments. - Actively monitor competitors' online, above the line, below the line marketing programs - Identify other online marketing opportunities to increase brand and hotel awareness from time to time. - Drive traffic and conversion for the F&B dining venues website, ensuring offers are relevant to the market and produce results - Maintain and update website content to ensure brand standards and web audit goals are met - Create awareness and visibility of F&B website through Search Engine Optimization and Display Media - Ensure optimal utilization of Marriott digital tools and channels to maximize marketing coverage - Manage social media channels to build brand reputation and loyalty through relevant and engaging content that is brand compliant - Ensure hotel meets Marriott’s social media measurement goals - Develop social media campaigns and strategies to increase hotel’s presence and participation Other Projects/Responsibilities: - Identify online marketing opportunities to increase property visibility and awareness - Keeping abreast with online market trends and new developments - Actively monitor competitors’ pricing and marketing programs - Support and give advice on any-related digital / online initiatives - Develop annual digital marketing strategy for the hotel - Produce videos and/or prints for media marketing purposes