marketing manager

Role Overview As our Marketing Manager, you will take ownership of developing, executing, and scaling our comprehensive marketing strategies across digital, content, social, and paid channels. You will lead campaigns from conception to completion, analyze performance metrics to optimize ROI, and manage a talented team [or external agencies] to achieve our growth objectives. Key Responsibilities • Strategy & Execution: Develop and implement end-to-end marketing campaigns that drive brand awareness, lead generation, and customer acquisition. • Campaign Management: Oversee multi-channel campaigns across digital marketing, SEO/SEM, email marketing, social media, paid advertising (PPC/Paid Social), and content marketing. • Brand & Content Leadership: Ensure consistent brand messaging and voice across all touchpoints; oversee the creation of high-impact copy, visuals, and collateral. • Data & Analytics: Track key performance indicators (KPIs) such as web traffic, conversion rates, customer acquisition cost (CAC), lifetime value (LTV), and ROI; use data insights to continuously refine strategies. • Budget & Resource Management: Manage the marketing budget efficiently, allocating resources across channels and evaluating vendor/agency performance. • Cross-Functional Collaboration: Partner closely with Sales, Product, and Customer Success teams to align marketing initiatives with product launches, sales enablement, and overall company goals. • Team Mentorship: Lead, inspire, and mentor junior marketing team members [or manage external freelancers and agency partners]. What We’re Looking For • Experience: [6-10+] years of progressive marketing experience, with a proven track record of designing and executing successful multi-channel campaigns. • Skill Set: Hands-on experience with modern marketing tools and platforms (e.g., Google Analytics, HubSpot, Salesforce, Meta Ads Manager, LinkedIn Campaign Manager, Mailchimp, SEO tools like SEMrush/Ahrefs). • Data-Driven Mindset: Strong analytical skills with the ability to translate complex data into actionable marketing strategies. • Communication: Exceptional written, verbal, and creative copywriting skills. • Project Management: Highly organized, capable of managing multiple projects simultaneously in a fast-paced, deadline-driven environment. • Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).