Event & Marketing Executive

Roles & Responsibilities • Plan, coordinate and execute company events, workshops, roadshows, pop-up activities and promotional campaigns. • Manage event arrangements including venue coordination, manpower, materials, equipment, setup and post-event activities. • Liaise with customers, vendors, partners and internal teams to ensure smooth event execution. • Prepare event proposals, quotations, schedules, checklists and operational requirements. • Support corporate and private workshop bookings from initial enquiry through event completion. • Respond to online enquiries through WhatsApp, social media, website and other communication channels. • Develop and execute marketing campaigns to promote products, workshops, events and services. • Create and coordinate marketing content for social media, digital platforms, promotional materials and campaigns. • Assist with photography, short-form video, event content and behind-the-scenes marketing materials where required. • Coordinate promotional campaigns, product launches, seasonal campaigns and customer engagement activities. • Support outdoor marketing activities including exhibitions, roadshows, corporate events and community events. • Identify suitable event opportunities, partnerships, collaborations and marketing channels to increase brand exposure. • Liaise with event organisers, corporate clients, shopping malls and external partners for potential collaborations. • Maintain event calendars, marketing schedules and campaign timelines. • Track enquiries, event bookings, campaign performance and customer responses. • Support sales and business development teams with marketing materials, event proposals and promotional activities. • Ensure events and marketing activities are delivered professionally and according to company standards. • Monitor event expenses and assist with basic event budgeting and cost control. • Prepare post-event reports, customer feedback and recommendations for future improvements. • Perform other event, marketing and business development duties as assigned.