Digital Marketing Executive

About UnlockLand UnlockLand is a Singapore-based AI technology company building software for land development, urban planning and pre-development decision-making. Our platform combines planning policies, land data, development evidence and AI-powered workflows to help developers, planners and public-sector organisations make better decisions. We are looking for an experienced Social Media & PR Executive to build UnlockLand’s public presence through short-form video, social media, content and public relations. Job Summary You will be responsible for creating and publishing engaging content that communicates UnlockLand’s products, technology, customer projects and company progress. The ideal candidate combines social media experience, short-form video production and basic design capability. You should be able to understand complex topics such as AI, urban planning and real estate, then turn them into clear, attractive and easy-to-understand content. A background in urban planning, architecture, urban design, real estate or another built-environment discipline is strongly preferred. Key Responsibilities • Manage and grow UnlockLand’s LinkedIn and other relevant social media channels. • Plan and execute weekly social media and content calendars. • Create short-form videos for LinkedIn, Instagram, TikTok, YouTube Shorts and other platforms. • Develop video concepts, scripts, storyboards and content formats. • Film, edit and publish short videos, interviews, product demonstrations and event content. • Create visual assets, social media graphics, carousels, presentations and simple motion content. • Write social media posts, blog articles, newsletters, company updates and PR materials. • Turn product updates, customer projects, technical developments and company milestones into engaging stories. • Interview founders, engineers, planners, customers and partners to identify content opportunities. • Support press releases, media pitches, interviews, events and industry outreach. • Research relevant topics in AI, urban planning, PropTech, real estate and technology. • Maintain media lists, content libraries, brand materials and publishing schedules. • Track social media performance, audience growth, engagement and content reach. • Support SEO and GEO initiatives to improve UnlockLand’s visibility online. • Ensure that all published content is accurate, professional and consistent with the company’s brand. Requirements • Demonstrated experience managing social media, content, PR or digital communications for a company or organisation. • Proven experience creating and editing short-form videos for social media. • Strong understanding of LinkedIn and other professional or consumer social media platforms. • Basic to intermediate visual design skills. • Proficiency in tools such as Canva, Figma, Adobe Creative Suite, CapCut, Premiere Pro or similar tools. • Strong written and spoken English. • Ability to understand technical, planning and business topics and communicate them clearly. • Strong writing, storytelling, research and interviewing skills. • Good visual judgment and attention to detail. • Ability to manage content production independently and meet deadlines. • Comfortable working directly with founders, engineers, planners, customers and external stakeholders. • Strong interest in AI, urban planning, real estate technology and startups. Preferred Qualifications • Academic or professional background in urban planning, urban design, architecture, real estate, geography or a related built-environment discipline. • Experience creating content for technology, AI, PropTech, architecture, planning or real estate companies. • Experience producing founder-led content, interviews, webinars, podcasts or product demonstrations. • Experience with photography, videography, motion graphics or basic animation. • Familiarity with SEO, GEO, content analytics and digital distribution. • Experience supporting media outreach, events or corporate communications. • Professional proficiency in Mandarin is an advantage. • A portfolio of short videos, social media campaigns, designs, articles or PR work. What Success Looks Like • UnlockLand publishes high-quality social content consistently. • Short-form videos clearly explain the company’s technology, products and progress. • Social media engagement and audience reach improve over time. • Product launches, customer projects and company milestones receive timely content coverage. • UnlockLand develops a credible, professional and recognisable public presence. • Content supports customer trust, recruitment, partnerships and investor interest. What We Offer • Work at the intersection of AI, urban planning and real estate. • Direct exposure to founders, engineers, planners and enterprise customers. • The opportunity to shape UnlockLand’s public image and content direction. • Hands-on ownership across social media, short video, design and PR. • A fast-moving startup environment with opportunities for professional growth.