Marketing Executive

Locations: Bukit Timah Plaza | Greenwich V | IMALL |Woodleigh Mall | Toa Payoh Central CC Jan & Elly English Language School is an established English enrichment centre in Singapore, providing Phonics and Primary English programmes for children aged 4 to 12. We are looking for an experienced and commercially minded Marketing Executive to take ownership of our digital marketing initiatives to drive awareness and enrolments across our centres. This is a hands-on role with a high degree of autonomy. The successful candidate will be trusted to plan, execute, monitor and improve marketing campaigns, while also shaping the creative direction of our marketing materials across digital and offline channels. Responsibilities • Plan, execute and optimise paid campaigns across Google Ads, Facebook and Instagram (Meta Ads), Xiao Hong Shu, TikTok . • Monitor campaign KPIs including cost per lead, conversion rates, engagement and overall campaign effectiveness. • Analyse results and make recommendations on targeting, budgets, content and campaign strategy. • Create marketing content and collateral , including social media posts, videos, digital ads, brochures, banners and other promotional materials. • Work with external designers, videographers or agencies where required, and review their work to ensure it meets brand and campaign objectives. • Manage the social media content calendar and maintain a consistent brand presence across channels. • Support marketing campaigns for enrolment periods, new programmes, branch openings and other business initiatives. • Track competitor activity, digital trends and new marketing opportunities. • Prepare regular campaign and performance reports for management. Requirements • Minimum Diploma in Marketing, Business, Communications or a related field. • At least 3 years of relevant marketing experience. • Resourceful, proactive and able to work independently. • Hands-on experience with Google Ads and Meta Ads Manager. • Strong understanding of digital marketing metrics and campaign optimisation. • Good creative judgment and ability to assess whether marketing materials are effective and on-brand. • Strong communication, organisation and project management skills. What We Offer • High level of autonomy and ownership over marketing initiatives. • Opportunity to directly influence the company's marketing direction and growth. • Freedom to propose, test and improve new campaigns and ideas. • Collaborative and supportive working environment.