Marcom Executive (F&B) Stadium MRT

Responsibilities: Develop, propose, and execute marketing strategies and campaigns—including advertising & promotions (A&P), digital initiatives, and brand partnerships—to enhance brand visibility and drive footfall to our restaurants. • Design and implement customer engagement and retention strategies to boost loyalty and repeat visits. • Coordinate closely with designers, vendors, and the Operations team to ensure timely rollout and activation of campaigns and promotions. • Liaise with media agencies and support in planning for and managing above-the-line / below-the-line / out-of-home advertising plans and budgets. • Analyze consumer behaviour, market trends, and industry benchmarks to inform and optimize marketing strategies. • Monitor and track marketing budget and expenditures to ensure cost-efficiency and ROI. • Execute marketing initiatives across paid and organic channels to drive customer acquisition, loyalty, engagement, and revenue growth. • Develop and maintain a content calendar; create engaging digital assets to strengthen brand presence across the website and social media platforms. • Support the production, adaptation, and updating of digital and in-store marketing materials as needed. • Liaise with internal teams and external agencies to align on campaign strategies and ensure smooth execution. • Handle daily administrative tasks and provide support on marketing operations and ad-hoc assignments. Job Requirements • Diploma or degree in Marketing, Business Administration, Communications, preferably in F&B industry. • At least 1 year of experience in a marketing or related role. • Strong communication skills . • Familiarity with web analytics tools and campaign performance reporting. • Experience in photography is a plus. • Highly organized, detail-oriented, and capable of managing multiple tasks effectively. • Positive, proactive, and collaborative team player. • Comfortable with food tasting and able to consume Chinese cuisine, with no food allergies or dietary restrictions.