Marketing & Lead Generation

Industry: Ready-Mixed Concrete / Construction Work Arrangement: Flexible / Work From Anywhere Salary: Will be based on the KPI measurement We are looking for a proactive and resourceful Marketing & Lead Generation to support our ready-mixed concrete business. This is a flexible work-from-anywhere position . However, the candidate will be required to attend the office as and when needed for meetings, reporting, discussions and other work requirements . Key Responsibilities • Research and identify new and upcoming construction projects in Singapore. • Search BCA and other relevant construction/project sources for potential business leads. • Identify and collect useful project information, such as: Project name and location Main contractor / subcontractor, Developer Project status, Contact person, Contact number and email address • Identify contractors and companies that may require ready-mixed concrete. • Build and regularly update a database of projects, contractors and potential customers. • Conduct cold calls to introduce our company, products and services. • Follow up with existing or inactive customers who have stopped ordering and identify any new or upcoming requirements. • Carry out marketing and lead generation through phone calls, email and WhatsApp. • Send company introductions and marketing information to relevant contractors and project contacts. • Follow up with potential customers to identify opportunities for quotations or further sales discussions. • Pass qualified leads and potential business opportunities to the Sales team for follow-up. • Maintain proper records of all leads, contacts and follow-up status. • Submit regular lead generation and marketing activity reports to management. KPI / Performance Measurement Performance will mainly be measured based on: • Number of qualified leads generated • Number of new construction projects identified • Number of new contractors / potential customers identified • Number of relevant decision-maker/contact details obtained • Cold calls, emails and WhatsApp marketing activities completed • Number of inactive/existing customers successfully re-engaged • Number of qualified opportunities passed to Sales • Quality and accuracy of lead information • Follow-up progress and reporting Requirements • Experience in lead generation, marketing, telesales, business development or sales support is preferred. • Construction, ready-mixed concrete or building materials industry experience will be an advantage. • Good at online research and finding potential business opportunities. • Comfortable making cold calls and contacting new customers. • Able to communicate professionally through phone, email and WhatsApp. • Self-disciplined and able to work independently with minimal supervision. • Must be responsive and provide regular progress updates. • Able to attend the office as and when required for meetings, reporting or work discussions. • Basic Microsoft Excel skills for maintaining project and lead databases.