BRAND STRATEGIST [PPA2-001-09]

Working Hours: 10am to 6pm (Monday to Friday) Key Responsibilities: • Develop and execute comprehensive brand strategies that strengthen brand positioning and drive consistent market presence • Conduct in-depth market research and competitor analysis to identify opportunities for brand differentiation and growth • Collaborate with marketing, creative, and communications teams to ensure all brand outputs are cohesive and strategically aligned • Oversee the development of brand guidelines and ensure consistent application across all internal and external touchpoints • Plan and manage brand campaigns across digital and traditional channels to maximise reach and audience engagement • Monitor brand performance metrics and consumer sentiment to evaluate campaign effectiveness and refine strategies • Support the development of brand storytelling and messaging frameworks that resonate with target audiences • Present brand strategies, insights, and recommendations to senior management and key stakeholders clearly and confidently Requirements: • Minimum Diploma and above • People-oriented with strong communication and interpersonal skills • Confident, proactive, and motivated by achieving results • Comfortable engaging with both candidates and clients professionally EA License Number: 22C1278 Disclaimer: By applying, you consent to being contacted for current or future job opportunities. All personal data will be managed in line with Singapore's PDPA and used solely for recruitment purposes.