Senior Executive/ Assistant manager, Social Commerce & Ecommerce

About the role We are seeking a results-driven, highly analytical Senior Executive/Assistant Manager, Social Commerce & Ecommerce to lead and scale our digital commercial footprint, with a primary focus on Shopee and TikTok Shop. In this role, you will be responsible for end-to-end marketplace management, social selling mechanics, live commerce execution, and affiliate creator networks for our skincare portfolio. You will bridge high-tempo performance execution with elevated brand positioning to drive sustainable GMV growth. Key responsibilities • Oversee day-to-day operations, visual merchandising, shop architecture, campaign registration, and stock allocation on Shopee and TikTok Shop • Plan and execute double-digit mega campaigns (e.g., 9.9, 11.11, 12.12), payday sales, and platform-exclusive product drops to maximize GMV and shop visibility • Optimize product detail pages (PDPs), bundle mechanics, flash sales, and store vouchers to maximize conversion rates and average order value • Plan, schedule, and oversee weekly livestreaming sessions. Optimize live commerce scripts, stream offers, pin-product timing, and host performance • Recruit, manage, and scale a network of beauty creators, TikTok affiliates, and micro-influencers to generate daily social sales via shoppable videos and product showcases • Collaborate with marketing teams to create high-converting shoppable short videos, integrating direct product tags and clear calls-to-action (CTAs) • Manage and optimize Shopee Ads (In-Feed, Search, Discovery) and TikTok Shop Ads (Video Shopping Ads, Live Shopping Ads) to achieve target ROAS • Coordinate external paid traffic (Meta Ads, TikTok Ads) directing consumers seamlessly to Shopee and TikTok Shop store pages • Track and report channel performance weekly, analysing key metrics including GMV, traffic, CTR, CR, AOV, and ad spend efficiency • Monitor and forecast for stock cover levels on Shopee and TikTok Shop warehouses to prevent stockouts during key promotional pushes About you • 3–5 years of hands-on experience managing Shopee Seller Center and TikTok Shop Seller Center within the beauty, skincare, or personal care sectors • Proven track record in executing successful livestreams, affiliate sales programs, and mega-day campaigns on Shopee and TikTok Shop • Hands-on experience with Shopee Ads and TikTok Shop Ad Manager • Comfortable using platform analytics (Shopee Business Insights, TikTok Shop Compass) to make data-backed commercial decisions • Ability to execute high-tempo social selling mechanics while maintaining a clean, clinical aesthetic and premium brand identity