E-Commerce Executive (Shopify & Marketplaces)

E-Commerce Executive (Shopify & Marketplaces) Job Description We are seeking a motivated and results-oriented E-Commerce Executive / Specialist to support the management and growth of our online sales channels, including our Shopify website, Shopee, Lazada and TikTok Shop . The successful candidate will be responsible for the day-to-day management of our e-commerce platforms, execution of online campaigns and promotions, marketplace advertising, performance analysis, and optimisation of online sales. This role requires a combination of e-commerce operations, commercial awareness and analytical skills , with a focus on improving online sales performance, conversion and customer experience. Key Responsibilities 1. E-Commerce & Marketplace Management • Manage and maintain the Company's e-commerce platforms, including Shopify, Shopee, Lazada and TikTok Shop . • Ensure product listings, pricing, inventory information, promotions and campaign mechanics are accurate and updated. • Monitor the performance of individual e-commerce channels and identify opportunities to improve sales and conversion. • Coordinate and execute key marketplace campaigns, including 9.9, 10.10, 11.11, 12.12 , festive campaigns and other promotional activities. • Ensure campaigns and promotional activities are implemented accurately and within the required timelines. 2. E-Commerce Sales & Campaign Management • Plan and execute online promotions, product launches and sales campaigns across the Company's e-commerce channels. • Work closely with the Marketing and Creative teams to coordinate campaign materials, promotional banners, EDMs and digital content. • Monitor competitor activities, marketplace developments, pricing and online consumer trends. • Recommend initiatives to improve traffic, conversion rate, average order value and repeat purchases . • Review campaign results and identify opportunities for continuous improvement. 3. Digital Advertising • Set up, monitor and optimise advertising campaigns across relevant e-commerce marketplaces. • Monitor advertising expenditure and ensure campaigns are managed within the allocated budget. • Track key performance indicators including sales, ROAS, conversion rate, traffic and advertising spend . • Analyse campaign performance and recommend adjustments to improve advertising efficiency and sales results. 4. Sales Analysis & Performance Reporting • Monitor daily, weekly and monthly e-commerce sales performance. • Analyse performance across different platforms, products, campaigns and promotional periods. • Prepare regular sales and performance reports for Management. • Utilise Shopify, marketplace dashboards and other analytics tools to understand customer behaviour and channel performance. • Translate performance data into practical recommendations to improve sales and profitability. 5. Product Listings & Content • Ensure product listings are accurate, informative and optimised for online sales. • Coordinate the setup and launch of new products across e-commerce platforms. • Work with the Marketing and Creative teams to improve product images, banners, descriptions and promotional content. • Assist with website and marketplace content updates where required. 6. TikTok Shop & Livestream Support • Co-host or assist with TikTok Live sessions when required. • Support the main livestream host with product demonstrations, product information, promotions and customer enquiries. • Assist with product preparation, promotional mechanics and campaign setup for livestream sessions. • Coordinate with the Marketing team to ensure livestream promotions and product information are accurate. • Monitor livestream performance, engagement and sales results. • Assist in identifying opportunities to improve livestream engagement and conversion. 7. Order Fulfilment & Customer Experience • Coordinate with Warehouse and Logistics teams to ensure timely and accurate fulfilment of e-commerce orders. • Assist with e-commerce customer enquiries and order-related matters when required. • Support occasional walk-in customers, warehouse sales, company events and other e-commerce-related activities where necessary. Requirements • Diploma or Degree in E-Commerce, Marketing, Business, Digital Marketing or a related discipline. • Preferably 1–3 years of relevant experience in e-commerce, marketplace management or digital commerce. • Candidates with less experience but strong interest and relevant exposure to e-commerce may also be considered. • Experience with Shopify, Shopee, Lazada and/or TikTok Shop will be an advantage. • Basic understanding of e-commerce performance metrics such as sales, traffic, conversion rate, ROAS and average order value . • Comfortable working with data and preparing basic sales and performance reports. • Good organisational, communication and coordination skills. • Able to work independently and collaborate effectively with Marketing, Creative, Warehouse and Logistics teams. • Proactive, detail-oriented and able to manage multiple campaigns and deadlines. • Strong interest in e-commerce, digital marketing, social commerce and online consumer trends . What We Offer • Exposure to multiple e-commerce platforms and digital sales channels. • Hands-on involvement in major online campaigns and new product launches. • Opportunities to develop experience in Shopify, marketplace management, digital advertising, TikTok Shop and livestream commerce . • Opportunity to work closely with different functions including Marketing, Creative, Sales, Warehouse and Logistics. • Career development opportunities within a growing e-commerce and consumer products business.