E-Commerce Executive

E-Commerce Executive Overview We are looking for a results-driven E-Commerce Executive to manage and grow our online sales across our website and digital platforms. In this role, you will be responsible for driving online revenue growth , improving website performance , and executing digital sales strategies and campaigns . You will work closely with the marketing team to optimise conversions, attract customers, and maximise sales opportunities. If you are passionate about e-commerce, digital marketing, and performance-driven growth, this role is for you. Key Responsibilities 1. E-Commerce Growth & Strategy • Plan and execute e-commerce strategies to increase traffic, conversions, and online sales • Analyse market trends, customer behaviour, and competitor activities • Track performance KPIs and continuously improve sales results 2. Online Store Management • Manage and optimize the company’s official e-commerce website (Shopify) to drive traffic, conversion, and sales performance. • Update product listings, pricing, inventory, and promotional content • Improve user journey from browsing to checkout to increase conversion rates 3. Digital Marketing & Paid Ads • Plan, run, and optimise digital ads (Marketplace ads) • Monitor campaign performance (ROAS, CTR, conversion rate, AOV) • Work with the marketing team on campaigns, EDMs, and social media alignment • Plan promotional calendars for launches, seasonal campaigns, and key sales events • Implement strategies to boost repeat purchases, upselling, and customer retention 4. Data & Performance Reporting • Analyse sales, traffic, and customer data to identify opportunities • Prepare weekly and monthly performance reports with insights and action plans • Use tools such as Google Analytics, Meta Ads Manager, and marketplace dashboards • Drive performance improvements based on data-driven decisions 5. Product & Content Management • Ensure product listings are accurate, engaging, and sales-focused • Support campaign planning and product launches • Optimise content to improve customer engagement and conversion 6. Order & Customer Experience • Coordinate with logistics/warehouse for smooth order fulfilment • Handle customer enquiries and ensure good service standards • Support walk-in customer needs when required 7. TikTok Live • Participate in TikTok Live sessions to drive engagement and sales • Track live performance and optimise conversion strategies Requirements • Diploma or Degree in Marketing, Business, E-Commerce, or related field • 1-3 years of experience in e-commerce, digital marketing, or online sales • Strong understanding of platforms like Shopify, WooCommerce, Shopee, Lazada, TikTok Shop, etc. • Strong analytical skills and ability to interpret sales data • Good communication and ability to work in a fast-paced environment • Self-motivated, results-driven, and commercially minded Added Advantage • Basic design skills (Canva) and AI Tools (Chatgpt, Gemini, Deepsek etc) • Experience in email marketing, CRM automation, or conversion optimisation