Wealth Marketing Executive (Up to 8.7k | Bank)

The Opportunity • Adecco is partnering with a leading bank to look for a Regional Wealth Marketing Executive (Up to 8.7k | Bank) • Starts off as a 9 months contract Job Responsibilities Regional Brand & Creative Governance • Manage regional brand campaigns and creative adaptations across multiple Asian markets. • Coordinate campaign localisation for websites, EDMs, digital display, social media, and video assets. • Ensure compliance with and Group Brand guidelines across all markets. • Maintain and update brand toolkits, campaign assets, and CI guidelines. • Review and approve local market adaptations to ensure brand consistency. • Work with agencies and market teams on creative development and deployment. Singapore Brand & Communications • Lead planning and execution of Singapore marketing campaigns across paid, owned, and earned channels. • Develop campaign strategies, target audience plans, KPIs, timelines, and budgets. • Manage campaign creatives, landing pages, EDMs, social content, digital advertising, and client communications. • Coordinate with creative, media, and production agencies to deliver campaigns on schedule. • Support development and review of marketing collateral, sales materials, and client-facing communications. • Manage stakeholder and compliance approvals throughout campaign lifecycles. Wealth Planning Marketing • Support the development and delivery of the annual Wealth Planning / Family Office publication. • Manage content production, research coordination, vendor engagement, translations, and publication launches. • Drive amplification campaigns across digital, social, publisher, and owned platforms. • Coordinate campaign localisation across markets and languages. • Manage agency partners, content creators, publishers, and internal stakeholders. Campaign Reporting & Performance Tracking • Monitor and analyse performance of regional and Singapore marketing campaigns. • Consolidate campaign results across markets and channels. • Develop weekly, monthly, quarterly, and end-of-campaign reports. • Prepare management presentations and stakeholder updates. • Provide performance insights and campaign optimisation recommendations. • Support brand health and campaign effectiveness tracking initiatives Campaign Budget & Procurement Management • Manage campaign budgets from planning through reconciliation. • Track marketing spend, forecasts, commitments, and actual expenses. • Coordinate vendor onboarding, procurement activities, and contract management. • Create purchase requisitions, purchase orders, and secure approval workflows. • Review invoices, validate deliverables, and support payment processing. • Work closely with Finance, Procurement, Risk, Legal & Compliance, and external vendors to ensure governance requirements are met. Requirements Education • Bachelor's degree in Marketing, Communications, Business, or a related discipline. Experience • Minimum 5-8 years of experience in marketing, brand management, campaign management, or integrated communications. • Experience managing regional marketing campaigns across multiple markets. • Previous experience in financial services, wealth management, private banking, or luxury/premium brands will be advantageous. • Proven experience working with creative and media agencies. • Experience managing budgets, procurement processes, and vendor relationships. Skills & Competencies • Strong campaign management and project management skills. • Excellent stakeholder management and communication abilities. • Strong writing, content development, and presentation skills. • Experience across digital marketing channels, including websites, EDMs, social media, display advertising, and paid media. • Analytical mindset with ability to interpret campaign performance data and provide actionable recommendations. • Strong organisational skills with the ability to manage multiple projects simultaneously. • Experience navigating governance, compliance, and approval processes. • Familiarity with marketing reporting tools, campaign tracking, and analytics platforms. Preferred Qualifications • Experience within wealth management, private banking, or high-net-worth client segments. • Experience managing multilingual and multi-market campaigns across Asia. • Knowledge of procurement and finance processes, including purchase orders, vendor onboarding, and invoice management. • Experience managing publication launches, research projects, or thought leadership campaigns. Next Steps • Prepare your updated resume and send it to amos.tan@adecco.com • We regret to inform only shortlisted candidates will be contacted Amos Tan Jun Han EA License No: 91C2918 Personnel Registration Number: R23113385