Social Media Lead / Manager (F&B)

About Greendot Group Greendot Group is a Singapore-based meat-free F&B brand focused on making delicious, accessible and contemporary meat-free food part of everyday dining. As we continue to grow our brand portfolio and new concepts such as Greendot, Lotus, Greendot+ and Greendot Kopihouse , we are looking to build a strong in-house social media team to bring our brand, food and stories to life across digital platforms. We are looking for a Social Media Lead / Manager to take ownership of Greendot Group's social media presence and help shape how the brand connects with consumers online. The Role You will be responsible for developing and executing Greendot's social media strategy across platforms such as Instagram, TikTok and Facebook . This is a hands-on role for someone who is equally comfortable developing a strategy, creating content, directing a shoot, writing caption, analysing performance and turning a trend into an idea for Greendot. You will work closely with our Marketing, Operations, Product Development and CRM teams to create content that not only builds the brand, but also drives customer engagement, outlet visits and sales . Key Responsibilities Social Media Strategy • Develop and manage Greendot's overall social media strategy, monthly content calendars and content pillars. • Define the content direction and tone of voice for Greendot. • Identify emerging social media trends and opportunities. • Develop social media strategies for new products, LTOs, seasonal campaigns and new concepts. • Continuously review and improve Greendot's social media presence. Content Creation • Develop creative and engaging content for Instagram, TikTok, Facebook and other relevant platforms. • Create and manage Reels, TikToks, Stories, posts and carousels. • Develop creative concepts around Greendot's food, people, outlets and brand stories. • Plan and coordinate food photography and video shoots. • Write engaging captions, scripts and social copy. • Work with designers, photographers, videographers and creators where required. • Be comfortable being hands-on with content creation, including shooting and basic video editing when needed. Campaigns & Brand Activations • Develop and execute social media campaigns for: New menu launches, LTOs Seasonal campaigns CNY and festive campaigns Greendot Kopihouse Outlet openings and revitalization of CRM/member campaigns, Promotions and tactical campaigns • Develop, plan, and execute campaign concepts and content plans Community Management • Manage comments, DMs, mentions and online conversations. • Respond to customers professionally and promptly. • Monitor customer feedback and identify recurring issues or opportunities. • Escalate customer complaints or sensitive matters where necessary. • Identify and encourage relevant user-generated content. Influencer & KOL Management • Identify and develop relationships with relevant Singapore food, lifestyle and community creators. • Plan and manage influencer/KOL collaborations. • Develop influencer briefs and campaign requirements. • Track influencer campaign performance. Analytics & Reporting • Monitor and analyze social media performance. • Prepare monthly social media reports and insights. • Track key metrics including: Reach Engagement Video views, Follower growth, Shares and Saves Content performance & Campaign performance. • Identify what is working and translate insights into future content and campaigns. • Where possible, track social media's contribution to CRM sign-ups, promotions, LTO trials and outlet sales. Requirements Essential • 2-5 years of experience in social media, content marketing, digital marketing or a related role. • Strong experience managing Instagram, TikTok and Facebook . • Proven experience creating engaging short-form video content. • Strong understanding of social media trends and Singapore's digital landscape. • Strong copywriting and storytelling skills. • Creative, proactive and commercially minded. • Strong project management and organisational skills. • Comfortable working in a fast-paced F&B environment. • Able to work independently and take ownership of projects. Advantageous • Experience in F&B, hospitality, lifestyle or consumer brands . • Experience working with multi-outlet restaurant brands. • Experience launching new products or LTOs. • Experience with influencer/KOL campaigns. • Experience with Meta Ads Manager. • Basic photography and videography skills. • Experience with CapCut, Adobe Premiere Pro, Photoshop, Illustrator or Canva. • Experience building or managing a social media/content team. What We're Looking For We are looking for someone who is: Creative — You know what makes people stop scrolling. Hands-on — You're comfortable picking up a phone and creating content yourself. Strategic — You understand that social media is more than likes and followers. Commercially minded — You understand how social media can influence customer behaviour, outlet traffic and sales. Curious — You're constantly looking at trends, creators, competitors and new content formats. Brand-conscious — You know how to create fun and engaging content without compromising the Greendot brand. A builder — You are excited about building an in-house social media function from the ground up. Key Performance Indicators The successful candidate will be measured on: • Growth of Greendot's social media presence • Engagement and audience growth • Short-form video performance • Quality and consistency of content • Successful execution of campaigns and launches • Growth of organic reach • Social media-driven customer engagement • CRM/member acquisition from social channels • Campaign performance • Development of internal content capabilities Why Join Us? • Opportunity to shape the social media direction of a growing Singapore F&B brand . • Build an internal social media function from the ground up. • Work across exciting food, lifesty…