Content & Communications Specialist

About the Job ASUS Singapore is looking for a Content & Communications Specialist to join our marketing team and play a key role in shaping how we communicate our products and brand across digital, social, website, EDM and media channels. In this role, you will develop and execute content strategies that support product launches, marketing campaigns, promotions and always-on communications. You will manage ASUS ExpertBook social media channels, create engaging content and EDMs, maintain website content and drive SEO and organic visibility. You will also support public relations, media relations and influencer initiatives, including press releases, product reviews, KOL/influencer collaborations, product seeding, media briefings and interviews. Working closely with Product Marketing, Design, Performance Marketing and E-Commerce teams, you will turn product stories and campaign objectives into compelling content, while using content and digital performance insights to continuously improve reach, engagement and brand visibility. If you are a creative storyteller who enjoys working across content, social media, digital communications, public relations and influencer marketing, we’d love to hear from you! Duties & Responsibilities Content Strategy & Planning • Maintain Asus website contents • Develop and maintain an integrated content calendar across digital, social and owned media channels. • Develop content strategies aligned with product launches, marketing campaigns and business objectives. • Identify consumer, industry, technology and social trends to create relevant content opportunities. • Translate product USPs and campaign objectives into compelling content themes and messaging. • Optimise website and digital content for SEO and identify organic search opportunities to improve traffic and discoverability • Ensure timely delivery and publishing of content according to campaign timelines. Social Media, EDM & Campaign Communications • Manage and grow ASUS social media channels. • Develop engaging content across social media and EDMs to drive reach, engagement and audience growth. • Coordinate EDMs for product launches, campaigns, promotions and events. • Adapt campaign messaging across different digital channels and audiences. • Engage with online communities and monitor social conversations to maintain a positive brand presence. • Identify relevant trends and opportunities to enhance content engagement. • Ensure all content is accurate, engaging and aligned with ASUS brand guidelines. Public Relations, Media & Influencer Support • Support public relations and communications initiatives through content development and amplification. • Assist in developing press releases, media materials, product announcements and blog articles. • Build and maintain relationships with relevant media, KOLs, influencers and content creators. • Coordinate product reviews, media briefings, interviews and influencer activities. • Support KOL/influencer campaigns from briefing and product seeding through to content delivery. • Coordinate product seeding activities and track reviews, content deliverables and media coverage. Analytics & Optimisation • Prepare monthly content performance reports and provide actionable recommendations. • Conduct competitor benchmarking and identify content trends and best practices. • Continuously optimise content formats, messaging and publishing strategies to improve performance. Requirements • Degree in Marketing, Communications, Public Relations, Journalism, Mass Communications or a related field. • 2–5 years of experience in content marketing, communications, public relations, social media or a related role. • Strong copywriting, storytelling and communication skills. • Good understanding of social media platforms, digital content, public relations and influencer marketing. • Experience working with media, KOLs, influencers or content creators is an advantage. • Understanding of SEO, website content management and digital analytics, such as Google Analytics, Meta Insights, YouTube Analytics and social listening tools. • Strong project and stakeholder management skills. • Proactive, organised and able to manage multiple projects and deadlines. • Passion for technology, digital trends and consumer behaviour is a plus.