Content Producer, HeyKaki (Contract till 31 Mar 2028)

The SPH Chinese Media Group is seeking a highly motivated Content Producer to join its social media brand HeyKaki. Responsibilities ● Conceptualise and create creative Chinese social media content for Gen Zs and young adults, these include short-form and long-form videos, social media posts and memes. ● Stay up to date with latest social media trends, current affairs, and trending topics among young people in Singapore. ● Strong storytelling and research skills, with the ability to turn ideas and trending topics into engaging content that resonates with young audiences. ● Comfortable speaking Chinese on screen, and willing to try hosting, new trends, experiences, attractions and activities etc for content. ● Work closely with fellow producers, influencers, videographers and video editors to ideate, plan, film and edit videos. ● Basic editing of short-form videos for Instagram and TikTok. Requirements ● Diploma/Degree in relevant disciplines; at least 1 year of relevant working experience (please include your portfolio if available). ● Effectively bilingual (English & Chinese). Able to converse fluently in Chinese as this role supports a Chinese publication. ● Fun-loving person, highly creative with a sense of humour. ● Keen interest in trending topics, youth culture, Asian Entertainment, and creating entertaining and informative Chinese content for young adults. ● Adept at using various social media platforms and aware of the best practices to optimise content performance. ● Organised and able to handle multiple projects on tight deadlines. ● Basic knowledge in video editing (eg: Capcut) and video production would be advantageous. ● Familiarity with local content creators, influencers and the Singapore social media scene, as well as experience in speaking or hosting in front of the camera is a bonus.