Performance Marketing & Campaign Specialist (成效营销与项目策划专员), Chinese Media Group

TheChinese Media Group (CMG) is seeking a highly motivated Performance Marketing& Campaign Specialist to join its Branding & Marketing (B&M) team.The B&M section is responsible for co-developing and implementingrespective CMG’s products brands strategies, as well as driving effectivemarketing and communication plans to create strong brand value; these includeLianhe Zaobao, Shin Min Daily News, ThinkChina, ZBSchools, HeyKaki, UFM100.3and 96.3 Hao FM etc. As a Performance Marketing & Campaign Specialist, you will be the subject matterexpert in omnichannel marketing efforts, especially in driving digitalperformances, generating brand awareness and engagement, in not only Singapore,but also Asia and global regions. You are expected to: · Develop a thoroughunderstanding of CMG and its brands’ mission and business goals; · Set up campaigns,optimize audience targeting, ad placement and ROI across programmatic, display,social media, SEM, email marketing etc. to increase effectiveness of ads; · Coordinate closelywith internal stakeholders such as branding specialists, regional marketer,lifecycle marketer, designer, social media, ad operations etc. to executemarketing plans of varying scales within budget; · Research and developtop to mid marketing funnel strategy for CMG brands, using paid digitalmarketing to amplify and effectively increase market share; · Derive benchmarks andKPIs, monitor, analyze and report campaign performance to internal and externalstakeholders, where applicable; · Utilize data andinsights to recommend opportunities for improvement and guide strategicdecisions; · Support withcopywriting and creation of various communication materials, primarily campaignartworks for owned platforms and social media etc.; · Liaise with internaland external stakeholders for approval of key artwork, communication materials; · Research and provideindustry updates, trends and insights that can help create potentialopportunities; · Provide guidance tointernal stakeholders on digital campaign optimization; · Build and managerelationships with vendors, ad platform partners, and agencies; · Perform knowledgesharing within the B&M team, as well as within CMG to educate and inform onbest practices; and · Ensureconfidentiality of all channel and performance data. Job Requirements ● Degree/Diploma holder with at least 3 years ofrelated working experience in media, digital marketing or agency; ● Proven experience in developing and executing mediaplacement across various channels (e.g. Google, Meta, TikTok, X, Taboola,Outbrain, Baidu, WeChat etc.) in Singapore and global regions; ● Proven experience in using marketing analyticstools and data visualization tools, including but not limited to GA4,Lookerstudio, Tableau, Excel, Google Sheets etc; ● Proven experience in ad platforms integration withstrong working knowledge in API, SDK or event creating on GTM; ● Strong working knowledge of the digital media spacewith an emphasis in paid social, search, display, video and mobile etc; ● Excellent written and verbal communication skillsin English and Mandarin, as this role mainly supports Chinese products; ● Able to produce effective presentations, andappreciate compelling content; ● Kept abreast of changes in marketing and contenttrends, technologies, social media landscape and consumer behaviors; ● Highly proactive, detail-oriented and good atproject management; good news sense would be advantageous; ● Able to multitask with tight deadlines in afast-paced environment; ● Able to work independently but also connect withpeople and collaborate as a team; and ● Able to work on weekends due to campaigns.