UX Writer/ Content Writer

Sitting within Information Technology Department, the UX Writer/ Content Designer is responsible: • Participate in user research activities to understand users' goals, behaviour and needs. • Define context scenarios and tell stories about ideal user experiences the team wants to achieve. • Write from the user's perspective, in plain English. • Make complex language and processes easy to understand. • Produce a consistent tone of voice guidelines for a product. • Design content to meet user needs. • Design appropriate usability tests for content. • Uncover users' mental models for organising information. • Design information architecture based on analytics, user needs and stakeholders’ priorities. • Use methods such as card sorting, and tree testing to validate and iterate information architecture. • Audit, track and map content to IA. • Identify content gaps. • Map the flow between users and the product. • Use appropriate design patterns for organising content e.g. faceted navigation, tagging, hub and spoke. • Define SEO and SEM strategies. What we are looking for • Ability to facilitate discussions and workshops with different stakeholders. • Have UX writing, content design and content strategy experience on digital products or digital platforms. • Possess a good portfolio that demonstrates creativity and craft in writing for digital products or media. • Have strong conceptual skills with knowledge of how copy relates to design and user experience. • Experience working closely with a UX team of Interaction/UX designers, Visual designers and UX researchers to deliver the best user experience. • Experience working in a cross-functional and agile development team would be a bonus.