digital marketer

Working Place: Tampines Company Overview Materia is a growing home and lifestyle business focused on carefully selected materials, products, and practical solutions for modern living. We seek passionate, organized individuals to support product research, sourcing, customer service, and showroom or project operations. Job Summary Materia seeks a creative, results-driven Digital Marketer to enhance our online presence by planning and creating digital content, managing social media, supporting campaigns, and increasing brand awareness and customer engagement. Responsibilities • Plan and manage content calendars for Facebook, Instagram, TikTok, and other digital platforms to drive engagement and brand visibility • Create engaging posts, captions, short videos, reels, and promotional materials that resonate with target audiences • Support digital marketing campaigns and online promotions by executing content strategies and monitoring progress • Manage and update website and social media content to ensure accuracy and brand consistency • Research and analyze relevant trends, topics, products, and customer interests to inform content creation and marketing strategies • Assist with photography, video creation, and basic graphic design to produce compelling visual content • Monitor campaign performance, engagement metrics, and customer enquiries to evaluate effectiveness and identify improvement areas • Prepare marketing reports summarizing campaign results and recommend actionable improvements • Support lead generation efforts and maintain effective customer communication through digital channels • Collaborate with internal teams to promote products, events, and activities, ensuring alignment with brand messaging • Maintain a consistent brand image and tone across all digital platforms to strengthen brand identity Preferred competencies and qualifications • Experience in digital marketing, social media management, or content creation • Familiarity with Facebook, Instagram, TikTok, and other social media platforms • Basic proficiency in Canva, CapCut, Photoshop, or similar graphic and video editing tools • Strong writing, communication, and creative skills demonstrated through content development • Ability to create content independently and meet deadlines reliably • Comfortable appearing in or assisting with video content creation • Interest in interiors, home products, materials, lifestyle, or retail sectors • Fresh graduates with a suitable portfolio are welcome to apply • AI video editing skills are a significant advantage • Creative, proactive mindset with willingness to try new ideas • Good understanding of visual presentation and storytelling techniques • Organized, detail-oriented, and able to work independently or collaboratively in a small team • Eagerness to learn and grow alongside the business