Lead, Wealth and Customer Engagement

Job Summary • Translate approved Wealth business priorities and customer engagement strategies into high-quality, measurable campaigns, communications, client experiences and engagement programmes across markets. • Lead the execution and activation of global Wealth marketing initiatives by developing frameworks, toolkits, implementation guidance and best practices that enable effective market adoption and local adaptation. • Drive consistent and impactful client engagement outcomes through campaign activation, event excellence, stakeholder collaboration, and performance optimisation. • Key Responsibilities Campaign Activation and Marketing Execution • Translate approved Wealth engagement priorities into integrated campaigns, customer journeys, content frameworks, channel plans and activation programmes. • Lead end-to-end implementation of global marketing initiatives, ensuring timely delivery, strong governance and measurable outcomes. • Partner with markets to drive adoption, execution quality and alignment to global engagement standards. Client Engagement and Communications • Develop customer engagement frameworks, communications approaches and content strategies that support Wealth propositions and business priorities. • Create strategic briefs and communication guidance for creative, digital, CRM, media and agency partners. • Ensure client communications remain customer-relevant, commercially effective and aligned to brand standards. Event and Experience Excellence • Establish and maintain global standards and frameworks for client events and experiences. • Provide guidance and enablement to regional and country teams to ensure consistent event quality, customer experience and brand execution. • Lead the design and activation of priority client engagement events and experience programmes across markets. Market Enablement and Capability Building • Develop reusable toolkits, templates, frameworks and implementation guidance that support local market adaptation. • Share best practices, lessons learned and successful activation approaches across markets. • Support regional and country marketing teams in delivering high-quality customer engagement programmes. Performance Measurement and Optimisation • Define measurement frameworks and reporting requirements for engagement programmes and campaigns. • Monitor performance across engagement, event participation, content consumption and commercial outcomes. • Translate insights and customer feedback into recommendations that improve campaign effectiveness and client engagement performance. Stakeholder and Matrix Leadership • Build strong partnerships across Wealth business teams, Global Marketing centres of excellence, regional and country marketing teams and agency partners. • Lead delivery through influence, ensuring clear accountabilities, alignment and execution across a matrix organisation. Provide clear, concise and action-oriented updates to senior stakeholders regarding programme performance, risks and opportunities Motivations • Delivering engaging client experiences, campaigns and events that create measurable business and customer outcomes. • Enabling markets through scalable frameworks, best practices and tools that improve execution quality and consistency. • Working across diverse stakeholders and markets to transform strategy into effective customer engagement and commercial impact. Our Ideal Candidate • 10+ years of experience leading customer engagement, campaign execution, communications or event marketing programmes within financial services or a comparable regulated industry. • Proven track record delivering integrated multi-channel marketing and engagement initiatives across regional or global markets. • Experience developing implementation frameworks, market toolkits, activation guidance and scalable best practices. • Experience partnering with senior stakeholders, agency partners and country marketing teams within a matrix environment. • Strong understanding of Wealth Management, Priority Banking, Private Banking or related customer segments. • Degree or equivalent qualification in Marketing, Business, Communications or a related discipline. • Professional marketing qualifications desirable but not mandatory. Role Specific Technical Competencies • Campaign Management • Event & Experience Management • Stakeholder Management • Marketing Strategy Execution • Content Strategy & Communications • Market Enablement • Marketing Analytics & Optimisation • Wealth Product & Proposition Knowledge • Customer Engagement About Standard Chartered We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us. Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion. Together we: • Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do • Never settle , continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well • Are better together , we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term What we offer In line with our Fair Pay Charter , we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing. • Core bank funding for retirement sav…