Sales & Marketing Executive

Responsibilities: Inbound & Outbound Sales • Handle inbound sales enquiries across voice, chat, and email channels– qualifying prospects, understanding needs, and recommending suitable products or services with empathy and accuracy. • Execute structured outbound calling programmes (cold, warm and follow-up campaigns) to generate leads, re-engage lapsed customers, and close sales against monthly revenue targets. • Apply consultative selling techniques to identify upsell and cross-sell opportunities within existing customer accounts. • Manage end-to-end sales cycle from initial engagement through negotiation to closure and post-sale follow-up. • Meet and consistently exceed individual sales KPIs including conversion rate, average revenue per sale, and contact rate. • Accurately document all sales interactions, customer data, and pipeline stages in real time. Marketing Campaign Execution • Execute outbound marketing campaigns including seasonal promotions, product launches, and targeted retention drives via phone, email, SMS, and digital channels. • Collaborate with the marketing team to deliver campaign messaging consistently and on schedule, ensuring alignment with brand voice and client guidelines. • Participate in the design and A/B testing of sales scripts, email templates, and call-to-action messaging to optimise campaign conversion rates. • Conduct database segmentation and lead list preparation for targeted campaign outreach, ensuring data accuracy and hygiene in compliance with PDPA. • Track campaign performance against targets; provide regular updates and post-campaign analysis with actionable insights. Lead Generation & Pipeline Management • Source, qualify, and manage inbound leads generated through digital channels (web forms, social media, chatbot handoffs) and offline referral programmes. • Maintain a healthy and up-to-date sales pipeline in the CRM, ensuring timely follow-up and accurate opportunity forecasting. • Identify new market segments and prospect pools through research, industry networking, and analysis of call disposition data. • Collaborate with the digital marketing team on SEM/SEO-led lead generation campaigns and ensure seamless lead handoff processes. Customer Relationship Management & Retention • Build and maintain strong relationships with existing customers to drive loyalty, renewal, and referral behaviour. • Proactively identify at-risk accounts through CRM signals and initiate retention conversations with appropriate value propositions. • Conduct post-sale satisfaction check-ins and gather feedback to improve service quality and identify further sales opportunities. • Handle customer objections professionally, applying structured objection-handling frameworks (e.g., LAER —Listen, Acknowledge, Explore, Respond). • Escalate complex customer issues to senior team members or the Quality Assurance (QA) team while maintaining customer rapport and continuity. Digital & Social Media Engagement (Supporting Role) • Support the creation and scheduling of content for social media channels (LinkedIn, Facebook, Instagram) aligned to campaign calendars. • Monitor brand mentions, respond to social media enquiries within defined SLAs, and escalate sentiment concerns to the marketing manager. • Assist in generating leads via LinkedIn outreach, email marketing platforms (e.g., Mailchimp, HubSpot), and other digital tools. • 6. Reporting, Analytics &Continuous Improvement • Prepare and submit daily, weekly, and monthly performance reports covering sales activity, pipeline status, and campaign outcomes. • Analyse personal and team call data(e.g., conversion funnels, drop-off points, objection trends) to identify improvement areas. • Participate actively in team briefings, coaching sessions, and continuous improvement initiatives proposed by team leaders. • Share market intelligence, customer feedback, and competitive insights with the marketing and product teams to inform strategy. Any other ad-hoc duties that may be assigned from time to time. Requirements: • Diploma or Bachelor’s Degree in Business Administration, Marketing, Communications, Mass Communications, or related discipline. • 1 to 3 years of experience in sales, customer service, telemarketing, or business development are preferred. • Prior experience in a contact centre, BPO, insurance, banking, telco, or retail environment will be advantageous. • Possess good communication and interpersonal skills. • Able to work independently and with a team. Other Information: • Monthly basic salary ranges of $3,000 to $6,500 • 5 days work-week (Mondays to Fridays) • Official working hours are from 8.30am to 6pm • Workplace is at 203 Henderson Road, Henderson Industrial Park, #10-13 Wing A, Singapore 159546