Business Development Manager

Industry: Private Education Sector (Singapore PEI) Reports To: Chief Operating Officer Role Summary Responsible for driving international student recruitment, developing overseas recruitment agent networks, achieving enrollment targets, and identifying new market opportunities while ensuring regulatory compliance. Key Responsibilities • Develop, manage and expand overseas recruitment agent networks including Southeast Asia, Greater China, South Asia and Central Asia market. • Identify and appoint suitable recruitment partners and negotiate agency agreements. • Conduct agent onboarding, product briefings and training on courses, admission requirements and student pass processes. • Build strong relationships with key agents through regular engagement, visits and webinars. • Ensure agents comply with relevant Singapore PEI, CPE and EduTrust requirements. • Monitor agent performance, marketing materials and compliance; conduct regular reviews and audits. • Drive student recruitment and enrollment targets across assigned markets. • Manage the student recruitment pipeline in collaboration with Admissions. • Represent the institute at overseas education fairs, roadshows and recruitment events. • Monitor market trends, competitors and regional student demand. • Recommend new market opportunities, programmes and promotional strategies. • Prepare regular recruitment and performance reports for management. Requirements • Bachelor’s degree in Business, Marketing, Communications or related field. • 3–5+ years of experience in business development, international student recruitment or the education sector. • Good knowledge of Singapore PEI, EduTrust and Student’s Pass requirements. • Established network of international student recruitment agents is preferred. • Strong communication, negotiation, presentation and relationship management skills. • CRM and pipeline management experience. • Willingness to travel regionally; multilingual skills are an advantage. Key KPIs • Student enrollment and revenue targets. • Active and productive recruitment agents. • Student application-to-enrollment conversion rate. • Agent performance and compliance.