Digital Growth & Partnerships Manager / Senior Manager (F&B)

Key Responsibilities 1. Digital Revenue & Growth Strategy • Own and execute the overall digital growth strategy across all outlets • Drive customer acquisition through social, search, review, and third-party platforms • Identify new revenue opportunities through digital channels and partnerships ⸻ 2. Multi-Platform Channel Management • Oversee and optimise presence across: • Instagram, TikTok, Google • XiaoHongShu (小红书), Dianping (大众点评) • Delivery platforms (Grab, Foodpanda, Deliveroo) • Ensure each platform is strategically positioned and conversion-focused ⸻ 3. Influencer & KOL Ecosystem Management • Build and manage a strong network of local and regional influencers • Lead KOL/KOC campaigns, tastings, and brand collaborations • Negotiate partnerships and ensure ROI-driven engagements ⸻ 4. Campaign Strategy & Execution • Conceptualise and execute campaigns that drive: • Footfall • Reservations • Average spend per customer • Develop bundles, promotions, and limited-time offers aligned with business goals ⸻ 5. Performance Analytics & Reporting • Track and analyse campaign performance, customer behaviour, and channel ROI • Build dashboards and reports to guide decision-making • Continuously optimise strategies based on data insights ⸻ 6. Brand Portfolio Positioning • Define and refine positioning for each brand under the group • Ensure clear differentiation across concepts and target audiences • Align messaging across all digital touchpoints ⸻ 7. Partnerships & Business Development • Identify and secure strategic partnerships with: • Hotels, lifestyle brands, corporate clients • Nearby offices and community networks • Develop initiatives that drive recurring traffic and brand exposure ⸻ 8. Digital Infrastructure & Systems • Lead implementation of tools for: • CRM / customer database • Loyalty or membership programmes • Review management systems • Work with internal teams to digitise SOPs and marketing workflows ⸻ 9. Team Leadership (If Applicable) • Work with designers, content creators, and external agencies • Set direction, timelines, and quality standards • Build a scalable digital marketing structure for the group ⸻ Requirements • 4–8 years of experience in digital marketing, growth, or partnerships • Strong understanding of Singapore digital ecosystem (IG, TikTok, Google) • Experience with Chinese platforms (XiaoHongShu, Dianping) preferred • Proven track record in driving measurable business results (traffic, revenue, conversions) • Strong network of influencers / partners is a plus • Analytical, strategic, and execution-focused • Comfortable working in a fast-paced, multi-outlet environment ⸻ 💰 Compensation & Benefits • Gross Salary $4,500 - $8,500/month, commensurate with experience (Salary package is based on role responsibilities and operational working requirements) • Performance-based incentives tied to revenue and campaign results • Opportunity to grow into a leadership role as the group expands ⸻ 🌟 Why Join Us • Direct exposure to business owners and decision-making • Opportunity to shape the growth of multiple F&B brands • High autonomy and ownership of results • Fast-growing group with expansion plans locally and regionally