Customer Marketing Manager, Singapore

About us Treasury Wine Estates (TWE) is one of the world’s leading wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities. At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people. To learn more about our purpose and our renowned portfolio of global brands, click here . About the role The Customer Marketing Manager, Singapore is responsible for developing and implementing customer and trade marketing strategies to drive category growth, shopper engagement, and in-store execution across Singapore. This role bridges brand strategies with customer requirements to deliver impactful channel activation programs and trade promotions, ensuring optimal visibility, distribution, and return on investment. By partnering with Sales, Marketing, and external customers, the role enables achievement of channel targets, enhances customer relationships, and strengthens market presence. Integrated Customer & Market Activation • Develop and execute integrated activation strategies that align brand objectives, customer priorities, and consumer needs to deliver sustainable growth across Singapore. • Translate brand strategy into market-leading activation plans across Retail and On-Premise channels, ensuring a seamless brand experience from customer engagement through to consumer purchase. • Partner with Commercial and Brand Marketing teams to identify growth opportunities and develop programs that strengthen customer relationships while driving brand equity and category growth. Insights-Led Planning & Execution • Leverage customer, category, market, and consumer insights to develop activation programs that address local market opportunities and deliver meaningful business outcomes. • Design and implement differentiated programs that create value for customers, enhance the consumer experience, and strengthen brand presence within the market. • Execute merchandising solutions, and point-of-sale materials that enable consistent and effective execution across channels. Commercial Performance & Investment Management • Manage activation budgets, trade investments, and program P&Ls to ensure efficient allocation of resources and achievement of commercial objectives. • Monitor program performance, market trends, and sales outcomes, using data and ROI analysis to optimize future investments and improve effectiveness. • Identify risks and opportunities through ongoing performance tracking and implement action plans to drive growth and profitability. Stakeholder Partnership & Cross-Functional Collaboration • Build strong partnerships with Regional Marketing teams, Sales teams, key customers, agencies, and cross-functional stakeholders to align strategies and ensure flawless execution. • Lead JBP and annual planning processes by integrating customer, channel, and brand priorities into cohesive market activation plans. • Influence stakeholders through strong communication, collaboration, and commercial acumen to achieve shared business objectives. Execution Excellence • Drive excellence in market execution by ensuring programs are delivered on time, within budget, and in accordance with governance and compliance requirements. • Manage agency partners and external vendors to deliver high-quality activations and continuously introduce new ideas and best practices. • Foster a culture of accountability, continuous improvement, and learning by capturing insights and applying them to future initiatives. Success Profile • Strong commercial and strategic thinking with the ability to balance customer priorities, brand objectives, and market opportunities. • Demonstrates a deep understanding of consumer behaviour, customer dynamics, and route-to-market execution. • Highly collaborative and influential, with the ability to build trusted relationships across internal teams and external partners. • Data-driven, results-oriented, and able to translate insights into actionable growth strategies. • Thrives in a fast-paced, matrix environment and consistently delivers high-quality execution. About you • Bachelor’s degree in Marketing, Business, or related field. • 5+ years in trade marketing, shopper marketing, or customer marketing roles within FMCG or beverage sectors. • Proven experience developing and executing activation plans and managing trade budgets. • Strong analytical skills and comfort with shopper data and insights. • Excellent planning and project management skills. • Ability to influence and build relationships with multiple stakeholders. Why you’ll love it here: • Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE. • We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development. • Enjoy the world’s most desirable wines through our generous employee product allowance • 20 days annual leave, medical insurance, quarterly wine allowance • Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose! We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here . It takes all varietals! At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products. All qualified applicants will be considered for employment regardl…