Consumer Segments Specialist SG

Responsibilities: Value Proposition Partnerships • Facilitating the onboarding process for partners to strengthen the overall value proposition, ensuring seamless integration and alignment with business objectives. • Engaging in strategic negotiations with partners to maximize value and secure the most favourable terms and discounts, fostering long-term mutually beneficial relationships. • Managing and overseeing the end-to-end contract lifecycle, including liaising partners, reviewing agreements, and ensuring compliance with contractual obligations. • Heading and overseeing the end-to-end management of the Introducer Programme, including strategic enhancements to increase its attractiveness and engagement for potential introducers. Customer Engagement • Developing and delivering customer communications across all channels to ensure consistent and effective messaging. • Overseeing the timing and frequency of customer communications to optimise engagement and prevent oversaturation. • Segmenting and personalising customer communications based on key factors such as age, demographics, purchase history, and customer behaviour to enhance relevant and effectiveness. Operational Excellence • Ensuring the timely retrieval of accurate data from the relevant team to support operational and analytical needs, while maintaining data integrity and compliance with company standards. • Conducting the maker-and-checker process for all promotional fulfilments to ensure accuracy, compliance, and proper validation before execution, minimizing errors and maintaining process efficiency. • Drafting and finalizing official memos, ensuring accuracy and clarity, and coordinating the approval and sign-off process with relevant stakeholders to maintain proper documentation and compliance. • Collaborate with service ambassadors and branch staff for the management of customer walk-in experience at branch and lounge. • Managing and responding to inquiries from sales and service personnel in a timely and efficient manner. Event Organization • Conceptualisation and execution of engagement and appreciation events (both in-person and virtual) for Preferred Banking and Emerging Affluent segment. Identify and implement suitable measures to track event success and ROI. • Onboarding and management of both internal stakeholders and external partners or vendors to deliver a seamless event experience to customers. • Tracking of inventory. Requirements: Qualifications • Degree Holder Professional Qualification and/or Regulatory, Licensing Requirements • CMFAS Qualifications – M5, M8, M8A, M9, M9A, and HI would be an advantage Relevant Work Experience • 5-7 years of experience in Business Development, preferably in banking and financial services Competencies/Skills • Sound knowledge of banking products, services, processes and regulatory requirements • Good written and verbal communication skills • Good planning and organizational skills