CMBS Product Commercialisation Specialist SG

Responsibilities: Commercial Data and Financials • Meet growth targets aligned with departmental goals (Key KPIs: NTB, NOII, NII) • Ensure cost of acquisition and cost to serve are within budget allocated • Prepare monthly reporting decks and commercialization dashboard Go-to-Market Strategy & Execution / Product Positioning / Market Intelligence • Design and drive the GTM strategy for Commercial Banking products/services • Develop and review campaigns, product bundles to drive awareness, conversion, retention and advocacy • Review competitor landscape and review customer journey • Establish digital channels to improve outreach and CX such as EVA/WA Bot, FX Online, DSME, OBCA etc Sales Enablement and Sales Productivity • Prepare training, tools and materials that enable effective product positioning and enhance customer engagement • Tabulate and review Sales Incentive Program (SIP) for SME team • Monitor sales productivity and propose sales campaign to drive additional efforts Channels Management / Cross-Functional Coordination • Work closely with various departments such as marketing, transaction banking and retail banking Requirements: • Bachelor’s degree in Marketing, Business, or a related field • Strong experience in marketing, commercialization or Go To Market strategy, preferably in financial services or fintech • Strong interpersonal skills to collaborate effectively across departments/functions • Experience launching and scaling new products is an advantage • Excellent communication and presentation skills, with the ability to analysis data and provide valuable insights • Good communication skills, written and spoken with the ability to communicate at all levels Planning and organizing