Business Data Analyst SG

Responsibilities: Sales Channel Analytics • Analyze sales performance across various channels to understand acquisition trends and identify high-impact areas. • Develop channel-specific dashboards and reports to monitor key metrics, such as customer acquisition costs and channel efficiency. • Conduct in-depth analysis to evaluate channel performance, use data insights to recommend strategies for optimizing channel utilization and boosting sales acquisitions. Sales Incentive design and calculation • Develop and manage incentive schemes aligned with channel-specific sales goals and overall revenue targets. • Accurately calculate incentive payouts and ensure timely submission. • Regularly assess the effectiveness of incentive programs and recommend data-driven adjustments to maximize performance. • Support Sales and HR teams in all incentives related matters. Business Analytics and Performance Reporting • Conduct comprehensive business performance analysis, identifying trends and insights to support decision-making. • Develop and maintain performance dashboards to track key metrics related to sales, revenue growth and business performance. • Monitor business performance against targets and generate insights to inform strategy adjustments. • Present analytical findings to stakeholders in a clear, visual and actionable insights. Cross-functional Collaboration • Work closely with business stakeholders, including Sales and other businesses, to understand their analytical needs, provide support, and guide decision-making processes. Stakeholder Engagement • Interpret data and present findings to stakeholders, making recommendations to enhance business outcome. Innovation and Best Practices • Stay updated on industry trends, best practices, and regulatory changes in the banking and wealth management sectors to identify opportunities for innovation and competitive advantage. Requirements: Qualifications • Bachelor’s degree in Data Science, Data Analytics, Business Analytics, Statistics or related field; Master’s degree preferred • 5+ years of experience in performance tracking and business analytics. Knowledge of sales channel analytics • Proven expertise in analytics tools (e.g., SQL, Python, R) and visualization platforms (e.g., Tableau, Power BI) Relevant Work Experience • Minimum 5 years of relevant experience in data analytics • Strong analytical skills and good knowledge of the banking industry, especially in Consumer Business area, covering Deposits, Wealth Management, Card, Loan • Ability to work collaboratively in cross-functional teams and manage multiple priorities in a dynamic environment • Knowledge of regulatory requirements and industry compliance standards in the banking sector is preferred • Excellent communication and presentation skills to effectively convey complex data insights to non-technical stakeholders Competencies/Skills • Proficient in SAS, SQL, Python, R Programming and MS Excel • Proficient in Business Intelligence tools (Tableau) • Must be able to solve problem quickly and efficiently • Strong analytical and communication skills