Partnership and Preferred Banking Strategic Alliance Manager SG

Responsibilities: 1. Strategic Partnerships • Identify, onboard and manage strategic external partners capable of referring quality affluent and HNW customers to the Bank. • Develop partnerships with real estate agencies, property developers, mortgage brokers, wealth managers, financial advisers, family offices, professional services firms, immigration/relocation companies, business networks and other relevant intermediaries . • Build senior-level relationships with key partners and develop mutually beneficial referral propositions. • Negotiate commercial arrangements, referral models and joint business initiatives where appropriate. • Establish scalable partnership models that can generate recurring customer acquisition rather than one-off referrals. 2. Business Development & Customer Acquisition • Develop and execute business development strategies to acquire new-to-bank Preferred Banking customers across Singapore, ASEAN and North Asia . • Identify and develop high-potential customer acquisition channels, with a focus on high-net-worth and affluent customers . • Build a strong pipeline of prospects and referral opportunities and convert them into funded banking relationships. • Drive customer acquisition across key markets including Malaysia, Indonesia, Thailand, Vietnam, Philippines, Cambodia, Hong Kong, Taiwan and Mainland China , as well as Singapore. 3. Market Development • Develop strong knowledge of customer, wealth and business trends across key ASEAN and North Asian markets. • Identify emerging customer segments, referral ecosystems and distribution channels that can provide competitive acquisition opportunities. • Conduct market mapping and competitor analysis to identify new business opportunities. • Develop market-specific acquisition strategies and propositions based on customer needs and partner ecosystems. 4. Partnership Activation & Execution • Work with internal stakeholders to translate partnership opportunities into executable customer acquisition campaigns and propositions. • Coordinate joint events, seminars, roadshows, property showcases, client engagement activities and other partner-led acquisition initiatives. • Track and optimise the performance of each partnership and channel. • Establish clear KPIs and reporting for partner-generated leads, conversion, account opening, funding and customer value. 5. Stakeholder Management • Collaborate closely with internal stakeholders across Preferred Banking Segments, Products (Wealth Management, Retail Assets), Compliance and Marketing , Operations, Compliance, and Risk teams. • Ensure that customer acquisition activities and partnerships comply with the Bank’s policies, regulatory requirements and risk appetite. • Provide regular management updates on pipeline, partnership performance, market opportunities and business results. Key Performance Indicators: The successful candidate will be measured on tangible business outcomes, including: • Number and productivity of strategic partners • Partner-generated funded accounts • Growth and sustainability of key acquisition channels • Number and quality of new-to-bank Preferred Banking customers from strategic partners Requirements: Qualifications • Degree in any discipline Relevant Work Experience • 8–12 years of relevant experience in banking, financial services, wealth management, property, professional services, business development or related industries. • Proven track record in business development, strategic partnerships, relationship management or customer acquisition, • Strong network among affluent/HNW customers, business owners, professionals and/or intermediaries in ASEAN and/or North Asia will be highly advantageous. • Experience working with banks, wealth managers, property developers, real estate agencies, mortgage brokers, financial advisers, family offices or other customer referral ecosystems is preferred. • Strong commercial acumen with demonstrated ability to identify opportunities, build partnerships and convert relationships into measurable business results. • Excellent interpersonal, negotiation and stakeholder management skills, with the ability to engage senior decision makers. • Entrepreneurial , self-motivated and comfortable working in a target-driven environment. • Strong understanding of the Singapore and regional banking landscape. • Excellent communication and presentation skills. • Candidates with regional market exposure and relevant language capabilities will have an advantage.