Marketing Analytics Specialist SG

Key Responsibilities • Design and implement digital tracking frameworks to capture customer interactions and behaviours across websites and digital touchpoints. • Set up and manage tracking tags, rules, data elements and tracking configurations to support marketing analytics and other technology requirements. • Analyse end-to-end customer journeys across digital channels and touchpoints to identify customer behaviours, friction points, drop-offs and opportunities to improve the customer experience and marketing effectiveness • Develop analytical frameworks and dashboards to monitor marketing performance and customer behaviour. • Partner with data teams to develop customer audiences, signals, lookalikes and other data-driven targeting solutions. • Assist and support Martech transformation initiatives and projects that enable more data-driven, personalised and automated marketing. Requirements • Bachelor’s degree in Marketing, Business, Data Analytics, Statistics, Computer Science or a related discipline. • 5-7 years of experience in marketing analytics, data-driven marketing or a related field. • Strong understanding of customer journeys, digital marketing channels and marketing measurement. • Experience working on martech, analytics, customer data or digital transformation projects is highly advantageous. • Strong project management and stakeholder management skills, with the ability to work effectively across business and technology teams. • Strong communication and presentation skills. • Hands-on experience with Adobe Analytics and Adobe Launch , including implementation of tags, rules, data elements and tracking frameworks. • Experience using analytics and visualisation tools such as SQL, Tableau, Power BI or equivalent .