Ecommerce Manager

Responsibilities: - Commercial Performance & Growth • Own e-commerce sales performance and revenue targets, actively tracking performance and driving actions to close gaps and maximise growth. • Develop sales forecasts and analyse trends, performance and key KPIs to identify opportunities and risks. • Translate data into clear commercial actions across assortment, pricing, promotions, media and campaigns. • Proactively develop new growth opportunities through platform partnerships, collaborations, exclusives, livestreaming, affiliates, creator commerce and other initiatives. • Stay ahead of market, consumer, competitor and platform trends to identify opportunities for the business. Trading, Inventory & Assortment • Develop and execute e-commerce trading and campaign plans across all channels. • Monitor sell-through and SKU productivity, identifying fast-moving and slow-moving stock. • Work closely with Merchandising and Logistics to ensure the right assortment and stock availability to maximise sales. • Recommend actions to improve stock productivity while protecting brand and pricing strategy. Platforms & Customer Journey • Manage the performance and day-to-day execution of brand.com and key marketplaces. • Maintain strong knowledge of marketplace mechanics, campaigns, advertising solutions, fulfilment and platform tools. • Understand and optimise the full customer journey from discovery and consideration to conversion and repeat purchase. • Identify opportunities to improve traffic, conversion, AOV, customer acquisition and retention. Operations & Partnerships • Ensure smooth e-commerce operations across product listings, pricing, promotions, orders, fulfilment and customer service. • Proactively identify and resolve operational or commercial issues before they impact customers or sales. • Manage e-commerce enablers, agencies and platform partners, ensuring strong execution and accountability. • Work cross-functionally with Marketing, Merchandising, Finance, Operations and IT to deliver business objectives. Team Leadership • Lead and develop the e-commerce team with clear ownership, priorities and performance expectations. • Build a culture of accountability, commercial thinking, initiative and continuous improvement. Requirements: - • Minimum 5 years of e-commerce experience, preferably within retail, consumer or lifestyle categories. • Proven experience managing brand.com and major marketplace platforms. • Hands-on and highly execution-focused, comfortable getting into the details, solving problems and driving actions through to completion. • Highly commercial and results-driven, with a strong sense of ownership and urgency in delivering sales targets and identifying opportunities to accelerate growth. • Strong understanding of e-commerce levers including traffic, conversion, merchandising, pricing, promotions, performance media and customer journey. • Analytical and comfortable translating data into commercial actions. • Creative and entrepreneurial, with the ability to identify new ideas, partnerships and growth opportunities. • Strong operational and project management skills with the ability to manage multiple priorities. • Proactive, solutions-oriented and accountable, with strong stakeholder and partner management skills.