Assistant Manager, Social Creative & Content Developer

Job Description As the Social Creative & Content, you’ll be responsible for shaping the creative direction of MOVE’s social content for multiple channels - from developing big ideas and setting the visual standard, to guiding the team in turning those ideas into content people actually want to watch and share. ​ We’re looking for a creative leader who understands social from both a big-picture and hands-on perspective . You’ll be working closely with Social Strategists, Content Creators, Editors and cross-functional teams to deliver content that is relevant, culturally sharp, social platform-native and unmistakably MOVE . This is a player-coach role . You’ll be responsible for the social media creative team, but you’ll also be expected to get hands-on – shooting, directing and editing high-quality social content yourself when the situation calls for it, including fast-turnaround and Same-Day Edits (SDE). What You’ll Be Doing Creative Direction & Leadership • Own the overall creative direction, visual identity and quality standards for MOVE’s social content across platforms. • Develop and champion culturally relevant, social-first creative concepts aligned with MOVE’s brand and business objectives. • Review, challenge and elevate creative work to ensure it is engaging, relevant and platform-native. • Lead the team in experimenting with new formats, storytelling styles and emerging social trends. • Set the creative vision and direction for major campaigns, activations and key brand moments. Team Management & Development • Lead and manage the Social Creative & Content team, providing clear direction, priorities and expectations. • Provide constructive feedback and conduct regular creative reviews to continuously improve output. • Manage team workload, timelines and production priorities to ensure quality content is delivered on time. • Build a collaborative culture that encourages experimentation, creativity and continuous learning. Hands-On Content Production • Be hands-on in shooting, directing and editing high-quality, social-first content when required. • Oversee end-to-end content production while ensuring strong storytelling, pacing, visual quality and platform optimisation. • Confidently handle cameras, lighting and audio for planned, on-ground and event productions. • Produce fast-turnaround content, including Same-Day Edits (SDE), for events, campaigns and reactive moments. • Step in as a hands-on creator when needed while maintaining the overall creative and technical standards of the team. Design & Visual Direction • Lead the development of social assets, motion graphics, photography and other visual content. • Ensure all visual output is aligned with MOVE’s brand identity while remaining native to social platforms. • Provide creative direction and feedback across design, editing, motion and visual storytelling. • Establish and maintain a consistent visual and creative standard across MOVE’s socials • Support creative development for major campaigns and ensure strong visual storytelling from concept to execution. Campaign & Cross-Functional Collaboration • Work closely with Social Media, Marketing, Brand, Partnerships and other teams to develop integrated campaigns. • Translate campaign and business objectives into engaging, social-first creative executions. • Lead creative execution across campaigns, events, KOL activations and other key brand moments. • Present creative concepts and recommendations to internal stakeholders and senior management. • Manage external creators, production partners and agencies when required. Social & Cultural Relevance • Stay ahead of emerging social trends, formats, creators and platform behaviours. • Understand what makes people stop scrolling, watch, share and engage. • Identify opportunities for MOVE to participate in relevant cultural moments and conversations. • Balance brand consistency with the speed, spontaneity and experimentation required on social. • Continuously challenge and evolve what “good” social content looks like for MOVE. What We’re Looking For • 5+ years of experience in social media, creative content creation, production, digital creative, advertising, media or a related field, with experience leading creative teams. • Strong portfolio demonstrating social-first content , particularly short-form video across TikTok, Instagram and other platforms. • Strong hands-on shooting, directing and video editing skills , with experience producing high-quality content independently. • Experience with Same-Day Edits (SDE), fast-turnaround content or live/event production is highly preferred. • Strong creative conceptualisation, storytelling, stakeholder management and ability to lead multiple projects in a fast-paced environment. • We’re looking for someone with strong creative instincts, hands-on production skills and proven leadership experience . A Few Extras We Look For • We’re not looking for someone who simply knows how to make good-looking content . We’re looking for someone who h as strong creative instincts and knows what makes content actually work on social. • Can balance creative ambition, speed and commercial objectives . • Is equally comfortable leading a team, directing a shoot or jumping into an editing timeline. Can give honest creative feedback, bring out the best in others and lead. • Understands that on social, relevance beats perfection — and knows when to take creative risks.