Senior Executive, Campaign Planning & Implementation

WHY JOIN US? • We practice a vibrant & energetic office culture. • We provide opportunities for career advancement within the company. • Good performance is always rewarded accordingly. “ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ” JOB RESPONSIBILITIES: Campaign Setup, Trafficking & Execution • Own end-to-end execution of digital campaigns, ensuring accurate setup, timely delivery, and smooth performance across Astro's ad network. • Ensure accurate ad trafficking, creative uploads, and tracking implementations for all campaigns. • QA creative assets, third-party tags, tracking pixels, and ad placements to prevent errors and discrepancies. • Collaborate with Sales and Campaign Planning Manager to align execution with advertiser goals. Campaign Monitoring & Performance Optimization • Monitor daily campaign performance (e.g., impression delivery, pacing, click-through rates, conversions) and flag underperformance for adjustments. • Optimize campaigns by adjusting budgets, tweaking targeting, and refining bid strategies to improve efficiency. • Track and analyse key KPIs (eCPM, CTR, CPC, CPA, ROAS, viewability) to proactively adjust tactics for better results. • Ensure campaigns stay within budget and maximize return on ad spend (ROAS). Troubleshooting & Technical Support • Work closely with ad tech and operations teams to troubleshoot tracking errors, discrepancies, and ad delivery issues. • Ensure all tracking pixels, UTMs, and conversion tracking are properly implemented and functioning correctly. • Liaise with ad verification vendors (MOAT, IAS, DoubleVerify) to ensure compliance with viewability and brand safety standards. Reporting & Insights • Generate weekly and post-campaign performance reports, highlighting key learnings and optimization recommendations. • Assist in campaign analysis by identifying trends, testing new strategies, and providing data-driven insights. • Keep track of spend pacing, delivery reports, and KPI benchmarks to ensure campaigns meet expectations. • Conduct in-depth post-campaign analysis, identifying insights to improve future campaign execution. • Ensure that learnings from past campaigns are applied to improve future planning and execution. Continuous Learning & Industry Trends • Stay up to date with new features, updates, and best practices across Google, Meta, TikTok, and programmatic platforms. • Test and implement new ad formats, bidding strategies, and optimization techniques to drive campaign success. • Share insights with the team on emerging trends, platform updates, and innovative approaches to digital advertising. Team Management & SLA Enforcement • Lead and mentor Digital Campaign Executives, ensuring they work together to achieve campaign KPIs and delivery goals. • Enforce best practices and SLA adherence, ensuring campaigns follow standard workflows and meet quality expectations. • Develop and implement checklists, SOPs, and process improvements to minimize execution errors. • Conduct training and knowledge-sharing sessions to upskill the team and ensure consistent execution standards. Requirements: • Degree/Diploma holders in Advertising/Commerce/Communications or in any relevant field • 3-5 years of experience in digital media campaign execution, trafficking, and optimization. • Hands-on experience with Google Ad Manager (GAM), DV360, The Trade Desk (TTD), Xandr, Meta Ads, and TikTok Ads. • Strong understanding of campaign KPIs such as CTR, CPM, CPC, CPA, ROAS, and viewability metrics. • Experience with tracking tools, UTM parameters, and conversion pixels. • Proficiency in ad operations, troubleshooting ad delivery issues, and working with ad verification tools (MOAT, IAS, DoubleVerify). • Strong analytical skills with the ability to interpret campaign performance data and implement optimizations. • Detail-oriented with excellent problem-solving and time management skills • Strong attention to detail and project management skills to ensure seamless campaign execution. REQUIREMENTS: