Digital Content Executive

WHY JOIN US? • We practice a vibrant & energetic office culture. • We provide opportunities for career advancement within the company. • Good performance is always rewarded accordingly. “ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ” JOB RESPONSIBILITIES: To develop and execute digital-first BM branded content (articles and social media) for Malay audiences that support client content pitches, branded content solutions, and revenue objectives across Astro’s digital ecosystem. Key Accountability Areas: #1 Content Strategy & Creation - Create and publish BM branded articles and social media content for Malay audiences based on client briefs - Contribute to Malay-market content innovation/content pitch ideas and proposal development #2 Trend, Audience & Platform Intelligence - Stay updated on Malay digital trends, social media formats, and audience behaviour - Content should take each platform's specific content DNA and audience demographic into consideration - Identify content opportunities that can enhance content innovation/content pitch and proposal strength #3 Revenue & Performance Awareness - Align content ideas with engagement and reach objectives - Apply performance insights to strengthen content recommendations #4 Collaboration & Execution Support - Work closely with Sales, Campaign Managers and Content teams to ensure strategies are executable and delivered on time Key Challenges: - Producing fresh, relevant ideas in a competitive digital landscape - Managing multiple tasks and deadlines simultaneously - Balancing creative ideas with platform and client requirements Requirements: - Bachelor’s Degree in Mass Communications, Media Studies, Marketing, Journalism, or related fields - Strong command of Bahasa Melayu; working level of English required - More than 2 years experience in BM digital content, editorial, or branded content - Experienced in Canva and Capcut - Solid understanding of social media, digital content formats, local entertainment and lifestyle trends, and Malay audience behaviour - Strong storytelling instincts with an interest in commercial outcomes - Organised, timely, proactive, and adaptable - A collaborative team player who can work independently when needed REQUIREMENTS: