Senior Executive, Social Media Analyst

WE TAKE YOU ABOVE BEYOND Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands. Job Responsibilities Paid Social Operations (Growth & Engagement) • Act as the key social media partner to internal stakeholders, align business objectives, campaign KPIs, timelines, and success metrics for the campaign • Participate in stakeholder briefings to gather requirements, clarify priorities, and translate needs into actionable media and channel strategies • Plan, build, launch, and optimize paid social campaigns to drive account growth, engagement, and other defined objectives (e.g. reach, traffic, leads) • Translate creative assets into platform-ready ad units, ensure correct formats, naming conventions, UTMs, tracking pixels, and placements. • Conduct day-to-day campaign operations: budget pacing, bid/optimization settings, audience updates, ad trafficking and QA • Develop audience strategies including interest/behaviour targeting, lookalike audiences, retargeting, and exclusions; maintain audience hygiene and avoid overlap. • Run A/B tests on creative, messaging, audiences, and placements; document hypotheses, results, and next steps. • Monitor campaign performance daily, identify issues early (e.g. learning limitations, ad fatigue, delivery constraints) and recommend corrective actions. • Coordinate with internal stakeholders on briefs, performance feedback, and iterative creative improvements. • Stay current on platform trends, changes, and ad policies; conduct research on audiences (business and external), competitors, and best practices, to inform media recommendations and drive stronger engagement and results Reporting & Performance Insights • Support weekly/monthly reporting on organic and paid social performance across platforms, consolidating data into clear dashboards and slides. • Track and report core KPIs (e.g. follower growth, reach, engagement rate, CPA, CPE etc.) and explain drivers of performance • Partner with stakeholders to align reporting to campaign objectives and business outcomes; maintain consistent definitions and measurement methodology. • Pull data from native platforms and analytics tools (e.g. META Ads Manager, TikTok Ads Manager, Sprinklr, Klear) and validate accuracy. • Create performance narratives and actionable insights, highlighting wins, learnings and optimization recommendations. • Maintain a testing and learnings log (creative, audience, format) and contribute to best-practice playbooks. Job Requirements Education & Certification • Bachelor’s Degree in Marketing, Business, Analytics, or a related field (or equivalent practical experience) Experience • Minimum 3 years experience in Paid Social Campaigns (agency or in-house), with evidence of optimizing to growth and/or engagement goals • Working knowledge of Social Media analytics and reporting (organic and paid) with strong attention to detail and data accuracy • Strong written communication skills and ability to translate data into clear, actionable recommendations Other Prerequisites • Platform expertise: Meta (Facebook/Instagram), TikTok, X (Twitter), and YouTube • Analytics Tools: Sprinklr, Klear, or other similar tools • Strong Analytical Skill: comfortable working with spreadsheets, pivots, and basic data visualization • Creative performance mindset: understanding of hooks, messaging, and formats that can impact social performance both organically and paid. • Operation: Campaign QA, naming conventions, version control, and documentation; ability to troubleshoot and problem solve in a fast-paced environment • Project Management: able to manage multiple campaigns and deadlines with the ability to manage multiple priorities effectively. • Stakeholder Management: Ensure alignment across teams, manage expectations proactively by providing clear updates along with timely execution of initiatives. • Communication Skills: Excellent verbal and written communication skills, with the ability to convey data and channel best practices to stakeholders to drive the broader marketing strategies and business initiatives Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.