Senior Executive, Digital Marketing

Company : Sime Darby Industrial Sdn Bhd 1. Digital Platforms’ Governance & Oversight • Provide overall ownership and governance of Tractors Malaysia’s digital platforms, including corporate website, social media channels, WABA, EDM, and analytics tools. • Define digital standards, workflows, timelines, and quality benchmarks across platforms. • Ensure consistency in digital execution, messaging, and branding across all channels. 2. Website Management (Governance Level) • Oversee the management and optimization of the Tractors Malaysia corporate website. • Review and approve website content updates, campaign pages, banners, and forms prior to deployment. • Coordinate with Sime Darby Group IT/Hastings Deering and external developers on website enhancements, performance optimization, and technical improvements. • Monitor website performance trends and identify improvement opportunities based on analytics insights. 3. Social Media Management (Planning & Direction) • Provide direction and approval for monthly social media content planning across all platforms: TikTok, Instagram, Facebook, YouTube, LinkedIn. • Review content themes, copywriting and visual alignment prior to publishing. • Monitor social media performance trends and engagement patterns. • Provide guidance on content optimization and platform prioritisation. 4. Digital Campaign Planning & Coordination • Lead the planning and coordination of digital marketing campaigns across owned digital platforms. • Align campaign timelines, content calendars, and delivery schedules with business units. • Ensure campaigns are executed according to agreed objectives, timelines, and brand guidelines. • Review campaign performance and recommend improvements. 5. Paid Advertisement Oversight • Provide strategic direction and governance for paid advertisement activities across digital platforms. • Review campaign objectives, targeting approach, and performance outcomes. • Work with agencies and internal teams on optimisation direction and performance review. 6. WABA & EDM Governance • Oversee content strategy and calendar planning for WhatsApp and EDM campaigns. • Review messaging, segmentation approach, and deployment schedules. • Monitor overall campaign performance and engagement trends. 7. Analytics, Reporting & Insights • Own the digital analytics framework and reporting standards across all platforms. • Consolidate performance data from website, social media, paid ads, WABA, and EDM. • Analyse trends and provide insights to management and business units. • Prepare and present regular performance reports. 8. Stakeholder Management & Coordination • Act as the primary point of contact for digital-related matters with internal stakeholders. • Coordinate requirements, expectations, and timelines with business units. • Provide guidance and clarification on digital processes and capabilities.