Senior Business Analyst (Loyalty & CRM) - 1-year renewable contract

Senior Business Analyst (Loyalty & CRM) - 12 Months, Renewable The Edge Contracting Services (TECS) is seeking an experienced Senior Business Analyst to support a large-scale implementation of a new loyalty and marketing platform. The Business Analyst will work closely with business stakeholders, technology teams and implementation partners to gather and translate business requirements into functional solutions, with a strong focus on loyalty, CRM, marketing and customer engagement capabilities. Key Responsibilities • Gather, analyse and document business and functional requirements for a new loyalty and marketing platform. • Facilitate workshops with business stakeholders to understand requirements, customer journeys and existing business processes. • Translate business requirements into user stories, functional specifications, process flows and acceptance criteria. • Support functional requirements across areas such as customer profiles, membership, loyalty points, rewards, tiers, promotions, campaigns and customer segmentation . • Work closely with technology teams and implementation partners to translate business requirements into system solutions. • Analyse system integration requirements and dependencies with upstream and downstream applications. • Identify requirement gaps, process improvements and potential solution considerations. • Manage requirement clarifications and changes throughout the project lifecycle. • Support SIT and UAT activities, including preparation of test scenarios, defect clarification and business acceptance. • Coordinate with business users, project managers, technical teams and external vendors throughout implementation and rollout. Requirements • Degree in Information Technology, Business, Computer Science or a related discipline. • Relevant experience as a Business Analyst supporting technology implementation or transformation projects. • Good functional knowledge of CRM, loyalty, marketing technology or customer engagement platforms . • Functional experience with Salesforce and/or Capillary is highly preferred. • Experience with loyalty programmes, membership, rewards, CRM, campaign management or customer marketing solutions will be advantageous. • Strong experience in requirements gathering, business process analysis, functional documentation and UAT. • Good understanding of system integrations, APIs and upstream/downstream dependencies. • Strong stakeholder management, communication and workshop facilitation skills. • Able to work effectively across business, technology and vendor teams. • Experience in large-scale consumer-facing environments such as hospitality, retail, travel, entertainment, F&B, e-commerce or financial services will be advantageous.