Senior Business Analyst

Senior Business Analyst - 12 months contract We are seeking a highly experienced Senior Business Analyst to lead digital transformation initiatives across enterprise platforms including CRM, ERP, loyalty, and financial systems. This role will bridge business needs and technology solutions, driving end-to-end delivery in Agile environments while ensuring alignment with strategic objectives. Business Analysis & Requirements Management • Elicit, analyze, and document business and system requirements, translating them into clear user stories and functional specifications • Develop current-state and future-state process maps to support transformation initiatives • Ensure traceability from requirements through to delivery and validation Stakeholder Engagement • Partner with cross-functional stakeholders including business leaders, IT teams, and external vendors • Facilitate workshops to align business objectives and solution design • Communicate complex technical concepts in a clear, business-friendly manner Delivery & Agile Execution • Support Agile delivery frameworks, including backlog grooming, sprint planning, and stand-ups • Manage priorities to ensure timely and high-quality delivery of initiatives • Coordinate with onshore and offshore teams to drive execution efficiency System Implementation & Integration • Lead or support implementation of enterprise platforms such as CRM (Salesforce), ERP (SAP), and loyalty systems • Collaborate on API integrations and system migrations from legacy to modern architectures • Ensure scalability and alignment with enterprise architecture standards Testing & Quality Assurance • Lead User Acceptance Testing (UAT) cycles including planning, execution, and defect management • Ensure production readiness and minimize post-release issues • Drive continuous improvement in testing practices Change Management & Training • Support change enablement initiatives to drive adoption of new systems and processes • Deliver training and documentation to end users • Promote best practices and process standardization across teams Experience • 10+ years of experience as a Business Analyst in digital or enterprise transformation environments • Proven track record in CRM, ERP, or loyalty platform implementations • Experience across industries such as aviation, retail, utilities, FMCG, or manufacturing preferred Technical Skills • Strong experience with tools such as JIRA, Confluence, and Visio • Exposure to platforms such as Salesforce (Service, Marketing, Data Cloud), SAP FICO, or similar • Understanding of API integrations and modern system architectures Methodologies • Hands-on experience with Agile delivery frameworks • Strong knowledge of requirements engineering and business process modeling Qualifications • Bachelor’s degree in Business, IT, or related field • Certifications such as PMP, CBAP, or equivalent are highly desirable Nice to Have • Experience working with offshore vendor teams • Multilingual capability (e.g., English, Mandarin, Japanese) • Experience in large-scale enterprise transformations What Success Looks Like • Improved delivery timelines and efficiency across projects • High stakeholder satisfaction and alignment • Reduced defects and increased system adoption post-implementation