Content Marketing Manager

Join the Most International Company in the World - DHL Express Singapore Would you like to join the world’s most international company? At DHL Express, we have been pioneering cross-border express shipping since 1969, connecting people and businesses in over 220 countries and territories. We don’t just deliver parcels—we deliver possibilities. If you want to make an impact that matters, join our Insanely Customer-Centric team today! Explore exciting opportunities at https://careers.dhl.com/global/en. At DHL, people mean the world to us. That’s why our goal has always been to attract and retain the best talent in the world. We provide challenge and opportunity for personal and professional development. We recognize the difference you bring to our business, and together we share the pride of building THE logistics company for the world. Your Future. Delivered. Role Opportunity: Content Marketing Manager • The Content Marketing Manager is responsible for developing and executing a regional content strategy that strengthens DHL Express's brand authority, accelerates demand generation, and supports commercial growth across the customer lifecycle. • This role combines strategic storytelling, thought leadership, SEO/AEO-driven content marketing, and digital performance optimisation to ensure content contributes directly to pipeline generation, customer acquisition, engagement, retention, and revenue growth. • The role acts as the bridge between Brand & Content and Growth Marketing, ensuring content is not only engaging and on-brand but also measurable, discoverable, and commercially impactful. • The Content Marketing Manager will lead the development of an AI-enabled regional content ecosystem that supports DHL Express's position as the leading international logistics provider for SMEs and multinational businesses across Asia Pacific. Your Task 1. Content Strategy & Planning • Develop and own the Asia Pacific excluding China (APeC) content strategy aligned with marketing and commercial objectives. • Build annual and quarterly content roadmaps. • Establish content priorities based on business needs, customer insights, SEO opportunity, and campaign requirements. • Manage editorial calendars across multiple markets. 2. Thought Leadership & Brand Authority • Position DHL as a leading voice in: International trade, Cross-border eCommerce, SME growth, Supply chain resilience, Industry vertical solutions and Heavyweight express shipping. • Develop White papers, Trend reports, Executive POVs, Articles, Case studies, Podcasts and Webinar content. • Partner with regional and country leadership to amplify expert voices and executive thought leadership. 3. Organic Growth (SEO / GEO / AEO) • Develop content strategies designed to improve: Organic traffic, Search visibility, Generative search visibility, Lead acquisition. • Work with Growth Marketing teams to: Identify search opportunities, Build content clusters, Optimize content architecture, Improve answer engine visibility (AEO), Support Generative Engine Optimization (GEO). • Monitor overall search trends, algorithm changes, influence of AI on search and discovery. 4. Digital Content & Customer Journey Management • Own content across: Website, Discover Content Hub, Email marketing, Social media, Video, Webinars, Landing pages, Marketing automation journeys. • Design content journeys across: Awareness, Consideration, Conversion, Retention, Advocacy. 5. Demand Generation Support • Partner closely with: Brand Marketing, Martech & Automation, Performance Marketing to develop content that supports: Lead generation, MQL creation, ABM initiatives, Conversion optimisation, Customer nurturing programmes, 6. AI-Enabled Content Operations • Use AI technologies to accelerate content development and localisation. • Establish standards for AI-assisted content creation. • Explore emerging opportunities in: Generative AI, Personalisation, Agentic workflows, Content automation. 7. Measurement & Optimisation • Monitor and report: Organic traffic, Engagement, AI Citations and Mentions, Content consumption, Search visibility, Rankings, Lead generation, Conversion influence, Pipeline attribution. • Use data and insights to continuously improve content effectiveness. 8. Agency & Stakeholder Management • Manage content agencies, freelancers and creative partners. • Coordinate content production across regional and country teams. • Ensure brand consistency and governance across all markets. What You Bring Required: • Bachelor's degree in Marketing, Communications, Journalism, Business, Digital Marketing, or a related field. • 12+ years of experience in Content Marketing, Digital Marketing, Growth Marketing, Editorial Content, and/or B2B Marketing. • Proven track record of developing content strategies that drive engagement, lead generation, and business growth. • Strong expertise in SEO, GEO, AEO, website content optimization, marketing automation, and social media content strategy. • Exceptional writing, editing, and storytelling skills with business-fluent English proficiency. • Experience managing multilingual content localization across APeC markets is highly advantageous. Nice to Have: • Master's degree or MBA. • Certifications in Content Marketing, SEO, Google Analytics, AI in Marketing, or Marketing Automation. • Experience within Logistics, Technology, SaaS, B2B Services, or Professional Services industries. • Experience leading regional or global content marketing programs. • Hands-on experience with AI-powered content creation and optimization tools. What We Offer • Career development with a global market leader internationally. • Comprehensive learning and development programs. • Inclusive workplace culture. • Competitive benefits and wellness initiatives. DHL is an equal opportunity employer. We reject any form of discrimination. The basis for employee selection at DHL Group is qualification, performance, skills a…