Senior Digital Marketing Specialist, APeC

Join the Most International Company in the World - DHL Express Singapore Would you like to join the world’s most international company? At DHL Express, we have been pioneering cross-border express shipping since 1969, connecting people and businesses in over 220 countries and territories. We don’t just deliver parcels—we deliver possibilities. If you want to make an impact that matters, join our Insanely Customer-Centric team today! Explore exciting opportunities at https://careers.dhl.com/global/en. At DHL, people mean the world to us. That’s why our goal has always been to attract and retain the best talent in the world. We provide challenge and opportunity for personal and professional development. We recognize the difference you bring to our business, and together we share the pride of building THE logistics company for the world. Your Future. Delivered. Role Opportunity: Senior Digital Marketing Specialist, APeC • The Senior Digital Marketing Specialist serves as the regional expert for digital growth, marketing technology, analytics, and performance marketing across Asia Pacific excluding China (APeC). • The role is responsible for designing, implementing, and optimizing the technical foundations that power digital customer acquisition, lead generation, and revenue growth. This includes ownership of digital measurement frameworks, campaign tracking, attribution models, marketing automation platforms, conversion optimization, experimentation programs, and AI-enabled marketing solutions. • The incumbent will leverage data, technology, and automation to improve marketing efficiency and effectiveness across digital channels while ensuring alignment with global standards, privacy regulations, and regional business objectives. • As the regional subject matter expert, this role partners with country marketing teams, commercial stakeholders, agencies, and global digital teams to drive measurable business outcomes through data-driven decision making, continuous optimization, and innovation. Your Task 1. Digital Growth & Demand Generation • Develop and execute regional digital growth strategies focused on customer acquisition, first-time buyers, lead generation, conversion, and revenue growth. • Manage and optimize paid search, paid social, display, programmatic, affiliate, retargeting, and emerging digital channels. • Develop audience segmentation strategies to improve targeting, personalization, and campaign performance. • Drive funnel optimization initiatives across awareness, consideration, conversion, and retention stages. • Identify and implement innovative acquisition opportunities through AI-powered targeting, campaign automation, and predictive marketing capabilities. 2. Marketing Technology & Digital Infrastructure • Leverage the regional marketing technology ecosystem including analytics platforms, advertising platforms, tag management systems, customer data platforms, and marketing automation tools. • Design, implement, and maintain digital tracking architecture across websites, landing pages, applications, and customer acquisition journeys. • Develop and govern event schemas, conversion tracking frameworks, campaign taxonomy standards, tagging strategies, and measurement methodologies. • Manage platform administration, governance, access controls, and best practice adoption across Google, Meta, LinkedIn, Microsoft Advertising, TikTok, Adobe Analytics, GA4, GSC, and other digital platforms. • Partner with internal technology teams and vendors to implement APIs, pixels, data connectors, server-side tracking, and platform integrations. 3. Analytics, Attribution & Measurement • Establish regional measurement frameworks aligned to commercial and marketing objectives. • Work with BI team to develop dashboards and reporting solutions using Power BI, analytics platforms, and business intelligence tools. • Build actionable insights from customer, campaign, and channel performance data to improve marketing effectiveness. • Own attribution analysis and customer journey measurement across paid, owned, and earned channels. • Evaluate performance against acquisition, engagement, conversion, pipeline, and revenue KPIs. • Translate complex datasets into practical recommendations and business actions for senior stakeholders. 4. Experimentation, Optimization & Conversion Rate Management • Design and manage structured experimentation programs including A/B testing, multivariate testing, and conversion rate optimization initiatives. • Work with country marketing teams to develop hypotheses, establish success metrics, analyze test outcomes, and scale proven improvements. • Work with country marketing teams to optimize landing pages, customer journeys, forms, content experiences, and conversion funnels. • Apply statistical rigor and data-driven methodologies when evaluating campaign and website performance. 5. AI, Automation & Digital Innovation • Evaluate and deploy AI-enabled marketing solutions that improve targeting, personalization, content effectiveness, reporting, and operational efficiency. • Identify opportunities to automate recurring workflows across campaign deployment, reporting, audience management, and performance monitoring. • Monitor emerging developments in search, digital advertising, generative AI, GEO (Generative Engine Optimization), and marketing technology. • Champion adoption of innovative practices that support DHL's digital transformation and growth agenda. 6. Regional Stakeholder & Agency Leadership • Provide technical digital marketing expertise to country marketing teams across APeC. • Manage relationships with performance, creative, and technology agencies. • Ensure agencies operate according to agreed governance, measurement standards, performance expectations, and service levels. • Partner closely with commercial, retail, customer experience, CRM, IT, and data teams to align digital initiatives with broader business objectives. •…