Marketing Executive

Responsibilities Brand & Content Creation • Develop engaging marketing content including visuals, videos, social media captions, stories, newsletters, and promotional materials to attract and retain customers • Ensure consistent brand messaging across all marketing channels and customer touchpoints to strengthen brand identity • Coordinate with internal creative teams and external vendors to deliver marketing campaigns and creative assets on schedule • Assist in producing marketing collateral for both digital and print platforms to support promotional efforts Social Media & Digital Marketing • Manage and expand the company’s presence on TikTok, Instagram, Facebook, and Xiaohongshu (RED) to increase audience engagement • Plan, create, and execute monthly social media content calendars aligned with marketing objectives • Support livestream sessions, influencer collaborations, and digital campaigns to boost brand visibility and sales • Monitor campaign performance by analysing engagement metrics and recommend optimizations to improve results • Stay informed on social media trends, platform updates, and emerging digital marketing opportunities to maintain competitive advantage Campaign Execution • Coordinate promotional campaigns, product launches, sampling events, retail activations, and seasonal marketing initiatives to drive customer engagement • Support booth and exhibition setups, roadshows, trade shows, and retail point-of-purchase (POP) displays to enhance brand exposure • Prepare marketing presentations, campaign reports, and performance summaries for management to inform decision-making • Assist in coordinating marketing materials and campaign logistics to ensure timely and smooth execution Cross-Functional Collaboration • Collaborate closely with E-commerce, Business Development, Creative, and Operations teams to support integrated marketing initiatives and achieve business goals • Support new product launches, packaging updates, and promotional activities to maximize market impact • Coordinate with external agencies, suppliers, and partners to meet project timelines and deliverables efficiently Requirements • Diploma or Bachelor's Degree in Marketing, Communications, Design, Business, or related field • 1–3 years of experience in digital marketing, social media, or brand marketing • Proficiency in Canva; experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.) is an advantage • Strong copywriting and communication skills in English • Familiarity with social media analytics tools and digital marketing best practices • Well-organised, detail-oriented, able to manage multiple projects in a fast-paced environment • Positive attitude, willingness to learn, and collaborative team player