Data & Marketing Senior Executive (Central) - WCDT

Job Description • Develop and execute marketing initiatives that drive business growth, with a strong focus on efficiency, measurable results, and market impact. • Plan marketing activities strategically by leveraging data and insights to maximize campaign effectiveness. • Ensure smooth and accurate execution of marketing campaigns, including proper coordination and communication of information. • Monitor campaign performance using key metrics, evaluate outcomes objectively, and recommend improvements for future initiatives. • Identify opportunities for continuous improvement by analysing campaign results and market feedback. • Conduct market research to identify new business opportunities and assess growth potential within existing and emerging industries such as Research Institutions, Robotics, Biomedical, and Electric Vehicles. • Maintain and enhance the company's CRM database by ensuring data accuracy, integrity, and identifying opportunities to expand the customer base. • Engage with customers through phone calls, emails, and face-to-face meetings to understand their business needs and recommend suitable solutions. • Support the sales team by preparing reports, analysing sales data to uncover business opportunities, and providing administrative support when required. • Collaborate closely with internal stakeholders to improve sales performance and marketing effectiveness. Requirements Skills • Proficient in Microsoft Excel, with experience in data analysis and reporting. • Knowledge of Power BI, Tableau, or Microsoft Power Automate will be an added advantage. • Excellent command of spoken and written English, with confidence in communicating with customers and prospects via phone, email, and face-to-face interactions. Experience & Qualifications • Bachelor's Degree in Marketing, Business, or a related discipline. • 3–6 years of relevant marketing experience, preferably within a B2B environment. • Proven track record in lead generation, campaign planning and execution, and implementing successful marketing initiatives. • Demonstrated leadership potential with the ability to influence sales strategies, prioritise business opportunities, and drive execution across teams. Personal Attributes • Proactive and innovative, with a strong desire to recommend ideas that improve business and sales performance. • Naturally curious, with a passion for understanding the root causes behind business outcomes and identifying opportunities for improvement. • Purpose-driven and analytical, consistently seeking to understand the rationale behind decisions and actions. • Customer-centric mindset with exceptional service standards, able to anticipate customer needs and deliver a positive experience. • Self-motivated and action-oriented, able to respond quickly and take ownership of responsibilities. • Highly meticulous, detail-oriented, and committed to delivering accurate, high-quality work through thorough review and follow-up. • Results-oriented, well-organised, and capable of managing multiple priorities effectively. Wecruit Pte Ltd| 20C0270 Tew Jie Wei | R22106822