Growth Marketing Lead (Public Sector), Regional - up $14,700

Key Responsibilities • Develop and execute regional demand generation campaigns aligned with public sector and defence sales priorities. • Own pipeline and MGO targets, partnering closely with sales teams to increase lead conversion and revenue impact. • Drive Account-Based Marketing (ABM) strategies for strategic and named accounts. • Plan and execute field marketing activities, including conferences, executive briefings, webinars, and roundtables. • Manage digital marketing programs across email, paid media, search, social media, and nurture campaigns. • Develop targeted messaging and thought leadership content tailored to public sector stakeholders. • Enable sales teams with campaign toolkits, account insights, and outreach resources. • Track and optimize campaign performance, ROI, pipeline contribution, and marketing effectiveness. Requirements • Proven experience in B2G/Public Sector Demand Generation, preferably within defence, government, or regulated industries. • Strong understanding of APJ public sector procurement processes and stakeholder landscape. • Demonstrated success in driving pipeline growth and marketing-generated opportunities. • Experience managing integrated marketing campaigns across events, digital, email, and paid media channels. • Strong knowledge of Account-Based Marketing (ABM) and strategic account engagement. • Proficiency in CRM and marketing automation platforms such as Salesforce and Marketo. • Excellent stakeholder management, communication, analytical, and project management skills. • Ability to manage regional programs across multiple APJ markets. By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOL Singapore Pte Ltd("PERSOL") and its local and overseas subsidiaries and affiliates to collect, use and disclose your personal data to prospective employers/companies based in any country for purposes of evaluating suitability for employment, conducting reference checks, administering employment related services, complying with Government’s health advisories and such other purposes stated in our Privacy Policy. We may use artificial intelligence ("AI") and machine learning technologies to support our recruitment and placement services, including screening resumes, assessing qualifications and experience, and identifying skills and job matches. Where permitted by applicable law, we may also use such personal data to develop, train, test, improve and/or fine-tune AI and machine learning technologies that support our recruitment and business operations. For more information on how we collect, use, disclose and protect your personal data, please refer to our Privacy Policy: https://www.persolsingapore.com/policies. If you wish to withdraw your consent, including consent relating to the use of your personal data for AI-enabled recruitment activities and AI development activities, please email us at sg.dataprotection@persolapac.com. PERSOL Singapore Pte Ltd (EA License No: 01C4394) | EA Registration No. R1770602 (Teng Min Yee)