Media & Data Analyst (FMCG, 12 Month Contract) UID:2269

Role Overview We are looking for a data-driven digital marketing professional with a strong passion for analytics, media optimisation, and growth. The ideal candidate is comfortable working in a fast-paced environment and can translate data into actionable marketing strategies. This role will drive always-on, data-driven marketing , optimise media investments, and identify innovative opportunities to improve campaign performance and ROI. Key Responsibilities • Own paid media optimisation and channel efficiency , managing always-on campaigns and real-time funnel tracking across attribution and audience segmentation. • Optimise campaigns, media bids, creatives, and audience targeting to drive sales, growth, and ROI. • Measure the effectiveness and value of media and web personalisation campaigns , providing actionable insights and recommendations. • Develop and introduce innovative media ideas, formats, and approaches to enhance media plans. • Analyse and report on cross-channel campaign performance and brand metrics , recommending in-flight optimisation where required. • Integrate CRM and first-party (1P) data to improve audience segmentation, targeting, and personalisation. • Lead creative optimisation through A/B testing, rapid iteration, and data-driven insights . • Build and maintain custom analytics dashboards and performance reports for relevant stakeholders. • Analyse consumer trends, user behaviour, and digital experience data to inform digital, mobile, and social marketing strategies. • Manage performance marketing campaigns in collaboration with Commerce and Media teams, including experience driving traffic and sales through e-commerce platforms such as Shopee and Lazada . • Develop frameworks and processes to enable faster, smarter, and more effective media deployment and optimisation across platforms and markets. • Act as a subject matter expert, sharing media, analytics, and data-driven marketing best practices with the wider marketing team. Requirements • Degree in Marketing, Digital Marketing, Data Analytics, Business, Statistics , or a related discipline. • 3–5 years of experience in digital marketing, performance marketing, media analytics, or a similar role. • Strong hands-on experience in paid media buying, campaign optimisation, and performance marketing . • Solid understanding of digital advertising platforms, media planning, audience targeting, attribution, and funnel tracking . • Strong analytical skills with the ability to translate data and insights into actionable marketing recommendations . • Experience working with CRM, first-party data, audience segmentation, and personalisation . • Hands-on experience with A/B testing and creative optimisation . • Proficient in Google Analytics/GA4, Excel, and dashboard/reporting tools ; experience with SQL, Tableau, Power BI, or similar tools would be an advantage. • Experience managing e-commerce performance campaigns , particularly across Shopee and Lazada , would be highly preferred. • Strong understanding of ROI, ROAS, CPA, conversion rates, and other digital performance metrics . • Excellent stakeholder management and communication skills, with the ability to work collaboratively across Marketing, Commerce, Media, and Data teams . • Highly analytical, curious, and proactive, with a strong growth and experimentation mindset . • Experience working across multiple markets or regional campaigns would be an advantage. We regret that only shortlisted candidates will be notified. Interested candidates may apply through the application system. We regret to inform only Shortlisted candidates will be notified. EA License No. 01C4394 • RCB No. 200007268E •EA Registration • Lim Jia Jie EA Registration No. R22108969 By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOL Singapore Pte Ltd and its affiliates to collect, use and disclose your personal data for the purposes set out in the Privacy Policy available at https://www.persolsingapore.com/policies. You acknowledge that you have read, understood, and agree with the Privacy Policy.